Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, May 09 2022 - 08:29
Abu Dhabi launches competitive 'Summer Pass' offer to inspire travellers to choose the UAE capital this summer
ABU DHABI, UAE, May 8, 2022 /PRNewswire-AsiaNet/ --

New 'Summer Like You Mean It' campaign calls on travellers to upgrade their 
holiday with Abu Dhabi's wide range of unique world-class experience

With global tourism rebounding and the Middle East offering year-round 
experiences, Abu Dhabi launches new destination campaign inspiring travellers 
to visit the UAE capital during the summer season and experience the incredible 
value across hotels and world-leading attractions like nowhere else in the 
world. The new campaign puts every traveller's passion points front and centre, 
showcasing unique and memorable Abu Dhabi experiences that await visitors 
during the summer.
From meeting your favourite superhero at Warner Bros. World Yas Island, to 
racing the Yas Marina Circuit like an F1 driver; enjoying a 23-carat GOLD ice 
cream, floating in water as cool as your drink or unwinding with sunrise yoga 
underneath Louvre Abu Dhabi's iconic dome – Abu Dhabi promises to deliver your 
best summer yet 

This summer, Abu Dhabi has something for everyone to enjoy – at their own pace 
– including:
- RESTORING BODY AND SOUL: As the sun rises, unwind with yoga in the iconic 
surroundings of Louvre Abu Dhabi, or escape to a private and secluded desert 
island retreat of Nurai, just 15-minutes away by boat 
- CULTURALLY ENRICHING EXPERIENCES: Visit Qasr Al-Watan Presidential Palace, 
explore the rich history of Qasr Al Hosn or enjoy magical stargazing in the 
desert night air 
- IF IT'S THRILLS YOU'RE AFTER: Look no further than the world's fastest roller 
coaster at Ferrari World Abu Dhabi; or have a once-in-a-lifetime experience 
swimming with tiger sharks at the National Aquarium, the largest aquarium in 
the Middle East

The campaign launch marks the first step in unveiling the best of summer in Abu 
Dhabi. New offers including the Abu Dhabi Summer Pass will be rolled out with 
unbeatable promotions across experiences, cultural sites and family 
entertainment attractions. Offering amazing value across a diverse range of 
activities, visitors will be given even more reasons to book whilst exploring a 
different side to the city.

The Abu Dhabi Summer Pass will give travellers access to THREE leading theme 
parks (Warner Bros. World Abu Dhabi, Ferrari World Abu Dhabi and Yas Waterworld 
Abu Dhabi) ALL cultural sites including Louvre Abu Dhabi, the majestic 
Presidential Palace Qasr Al Watan, Qasr Al Hosn (the oldest standing structure 
in Abu Dhabi) and FREE transportation via Yas Express and Abu Dhabi bus 
systems. Specific details to be unveiled in the coming weeks as the pass is 
rolled out.

To upgrade your holiday even further, prices at top hotels across the region in 
summer cost on average 30% less than during high season*. With a compelling 
pipeline of hotel discounts and promotions due to be unveiled in the coming 
months, there's never been a better time to visit Abu Dhabi.  

H.E. Saleh Mohamed Saleh Al Geziry, the Director General for Tourism at 
Department of Culture & Tourism – Abu Dhabi said, "Global travellers have their 
eyes on the Middle East – so now is the perfect time to be sharing Abu Dhabi 
with the world, shining a light on just how many unique and diverse experiences 
are waiting to be explored affordably in and around the UAE's capital.

"This summer, we want travellers to experience the known and unknown of Abu 
Dhabi, uncovering the hidden gems of our destination – at their own pace, 
whether it's the thrills of our world class indoor theme parks or the race of 
the Yas Marina Circuit, to the rich depth of culture and activities that ensure 
the whole family is inspired and entertained. The UAE capital has something for 
everyone. We want to make those precious memories more accessible by providing 
competitive and compelling offers throughout the season so travellers can 
experience summer exactly as it can and should be enjoyed."  

Officially unveiled at Arabian Travel Market 2022, Abu Dhabi's Summer Like You 
Mean It campaign uncovers the unmatched experiences travellers can enjoy during 
the summer in Abu Dhabi, all at affordable prices. For more information on Abu 
Dhabi's exciting events and attractions, go to

Hayley Fletcher
+44 7979 841486

Priyanka Sengupta
+971 56 699 7387

Photo - 
Photo - 
Photo - 
Photo -
Source: Department of Culture and Tourism Abu Dhabi