Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, June 14 2022 - 05:16
Anthony Joshua Joins Dazn In Landmark Deal
LONDON, June 13, 2022 /PRNewswire-AsiaNet/ --

- The long-term partnership secures Joshua's fights for broadcast on DAZN; 
cements DAZN's UK business; and reinforces its position as the global home of 
- In this ground-breaking deal, the UK's iconic two-time heavyweight champion 
will also become a global brand ambassador as well as a special advisor to, and 
shareholder in, DAZN Group
- DAZN customers already had unrivalled access to the world's greatest 
fighters, including Canelo Alvarez, Ryan Garcia, Gennadiy "GGG" Golovkin, and 
Katie Taylor; and so, the deal is the logical next step for DAZN and the 
natural choice for Joshua

DAZN Group, the global sports entertainment company, today confirms a 
ground-breaking deal with Anthony Joshua that propels it to becoming the 
world's leading boxing broadcaster. 
The partnership will see Joshua's future fights broadcast on DAZN's sport 
entertainment platform to customers worldwide. DAZN is the global home of 
boxing. Its customers have unrivalled access to the world's greatest fighters, 
including Canelo Alvarez, Ryan Garcia, Gennadiy "GGG" Golovkin, and Katie 
Taylor. And so, this deal is the natural choice for Joshua and the logical next 
step for DAZN as it brings even more iconic boxing talent onto its platform and 
expands its UK footprint.

DAZN's tie-up with the UK's biggest boxing superstar comes amid strong global 
expansion for the sports entertainment platform, which is already a market 
leader in Italy, Spain, Germany and Japan where – alongside other world-class 
live sports content – it holds top tier football rights including Serie A, La 
Liga, Bundesliga, J League and non-domestic English Premier League. The deal 
with Joshua marks a pivotal moment for the UK-headquartered business as it 
drives to expand in its home market.

Expanding on their existing relationship, Joshua has deepened his partnership 
with DAZN by becoming a shareholder, special advisor, and brand ambassador for 
the business. As a special advisor, Joshua will join DAZN's strategic advisory 
board as the business develops its global boxing offering by providing a richer 
and more immersive experience for its customers.

Anthony Joshua said:
"I am entering a new phase in my career with a new training environment, new 
coaches and now a new broadcaster. Negotiations at this level take time so I am 
pleased to have it all wrapped up and now I can fully focus on giving the fans 
and DAZN what they want, knockouts in the glamour division.

I've been working with DAZN and following its progress for a long time. We have 
enjoyed a really successful partnership in the US for many years and I know the 
team and understand the passion and drive of the business.

DAZN's vision and passion to innovate is what attracted me to the partnership. 
They are leading the digital landscape in sport and the future of sports 
broadcasting. I am really looking forward to a long and successful partnership."

Shay Segev, CEO, DAZN Group, said:
"AJ is a hugely popular and influential sportsman. His alignment with us and 
his investment in our business speaks volumes. This deal is his seal of 
approval for our vision and our direction as a business. We welcome his 
passion, his drive and – most significantly – the vast audiences he attracts."

In addition to being a world-class fighter, Joshua is an entrepreneur and 
businessman. He founded management business 258 MGT in 2016  and represents 
boxing's greatest rising stars, including Josh Buatsi, Derek Chisora and Ben 
Whittaker. His partnership with DAZN is a testament to his belief in the 
business strategy.

Freddie Cunningham, 258MGT Managing Director, said:
"We are delighted to have concluded this landmark agreement with DAZN. I would 
like to thank the whole team at DAZN, 258MGT and Matchroom Boxing for helping 
bring this deal to completion.

We were really impressed with the vision DAZN showed us for the future of 
Anthony's career, it was clear from the discussions that we have a shared goal 
of bringing the fans the biggest fights possible and a partner committed to 
investing heavily to make them happen."

Eddie Hearn, Chairman, Matchroom Boxing, said:
"We have been successfully working in partnership with DAZN for many years now 
and this new announcement with Anthony Joshua emphasises why they continue to 
set the standard for the future of sports broadcasting. We have a shared vision 
with DAZN to make it the unrivalled home of boxing for fans across the world. 
Now with Anthony joining the team the stage is set to do even more together and 
we are looking forward to getting started."

Reimagining the way people enjoy sports, DAZN is available in over 200 
countries and territories. It is the leading sports broadcaster in Japan, 
Germany, Italy, and Spain, where it has top tier football rights as well as a 
range of other exciting live and non-live sports content. With further 
expansion planned, DAZN's ambition is to become an indispensable part of sports 
fans' lives – a true destination – shortly offering recreational betting, news, 
e-commerce, and gaming and introducing richer and more interactive 
entertainment for customers to enjoy alongside live sports.


Source: DAZN