Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, June 24 2022 - 02:16
Revolution Beauty launches new mobile apps on poq platform to drive DTC growth
LONDON, June 23, 2022 /PRNewswire-AsiaNet/ --

The UK based multi-brand, multi-category, mass beauty innovator has expanded 
its digital reach with native apps, continuing to challenge the health and 
beauty market.

LONDON, June 23, 2022 /PRNewswire/ -- Today poq announced Revolution Beauty has 
launched native Android and iOS apps, using its MACH Alliance-certified, 
headless Salesforce Native App Platform.

UK-founded Revolution Beauty Group has experienced rapid growth since 2014, 
predominantly selling through third-party retailers, but is now looking to 
expand its reach with direct customer engagement through mobile apps. As well 
as convenient commerce journeys, the native apps will offer an engaging 
experience to Revolution Beauty's global community, including personalised 
recommendations, a loyalty program powered by Yotpo and the ability to 
communicate 1:1 with their members.

Revolution Beauty's Sally Minto commented: "Our long term strategy is to be a 
challenger to the legacy players in the beauty space. App is a natural channel 
for us to connect with the community that loves our brand and offer them a 
Revolution experience that they can't get in a retailer."

Sally continued, "Partnering with poq was an obvious choice for us. As a 
Salesforce Commerce Cloud user, their AppExchange app integrated with our tech 
stack seamlessly. That coupled with their experience has ensured we received a 
fast launch to market and an exciting app proposition for our customers."

Jay Johnston, Chief Executive Officer, poq said: "We are delighted to add 
Revolution Beauty to our growing roster of poq platform users in the cosmetic 
and skincare industry. They are a brand that is loved by their customers and 
continue to grow at a rapid rate globally. We look forward to supporting them 
through their expansion journey with our highly scalable and extensible app 

About poq

Poq is a 
Software-as-a-Service (SaaS) company that empowers retailers to create highly 
effective and fully-customized mobile native apps to provide a superior 
shopping and engagement experience. With poq retailers build stronger brands, 
sell more products, deepen customer loyalty and deliver highly relevant 
content, communications and rewards. Poq clients include global brands and 
retailers, such as Studio Retail, Cotton On, Ardene, SNIPES, francesca's, 
SurfStitch, Hotel Chocolat, and more. To learn more, please visit[]