Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, June 27 2022 - 13:12
Hisense Praises Women Football Players through #RememberTheName Campaign, Commits to Enhancing Tournament Experience
QINGDAO, China, June 27, 2022 /PRNewswire-AsiaNet/ --

Across the past year, many football fans' attention has been drawn to women's 
football worldwide. As the proud partner of UEFA Women's EURO 2022™, Hisense 
aims to contribute to the substantial growth and professionalization of women's 
football, inspire and support female players and fans who are enthusiastic 
about the sport, and bring more attention from the masses to the 
accomplishments of female athletes.

By partnering with the tournament and continuous investment in local market, 
Hisense has established strong relationships with European consumers. Starting 
with the 10-day countdown to UEFA Women's EURO 2022™, Hisense is launching 
inspiration campaigns to help gain more female football players the recognition 
they deserve while establishing a more profound emotional connection with 
European consumers.

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Interactive and Charity Campaign 

Hisense, as a global partner of UEFA Women's EURO 2022™ and an international 
enterprise, launched the #RememberTheName campaign from June until August, both 
online and offline to empower and celebrate all the incredible moments of 
females, and enabled fans worldwide to give further encouragement and support 
to all women football players and females who are passionate about football.

During the tournament, Hisense and UEFA will post "Hisense Vision," a series of 
digital clips on social media pages. These clips will show every football fan 
the most fantastic moments created by women's footballers on every match day.

To enhance fans' match engagement experience, audiences that join the campaigns 
will be able to win match tickets, official match balls used in the tournament, 
and other prizes.

Apart from the aforesaid, Hisense's end market is also gathering a wider range 
of social forces to empower women's sports through public welfare donations.  
In the UK, consumers can earn cashback rewards of £30 to £500 if they purchase 
Hisense products online or in-store between June 1 and July 26. Hisense 
encourages consumers to donate a customized amount of cashback to a charity 
organization that supports the growth of women's sports - 'Women in Sport', to 
make a valuable contribution to women who love football and build a better 
sporting environment for all.

Product and Management Localization in Europe

Hisense is committed to meeting the needs of local consumers through marketing 
campaigns and localization management. To meet the needs of different markets, 
Hisense has conducted extensive research and modified its products to meet 
local needs.

Hisense refrigerators performed well in Europe last year. These remarkable 
results were because Hisense understands the climate makes local produce scarce 
in winter; therefore, demand for fridge-freezers would rise. Thus, Hisense 
designed refrigerators with half and half capacity for Europe consumers, which 
enabled refrigerators sales to soar.

For Hisense, fully connecting with local consumers through emotional linkage 
and providing superior products are keys to success. Hisense will join hands 
with UEFA Women's EURO 2022™ to give fans splendid women's football match 
experiences and impress the world through leading-edge technology and better 


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