Country for PR: United States
Contributor: PR Newswire New York
Wednesday, June 29 2022 - 10:17
Carl's Jr. Australia Announces Partnership with UFC
FRANKLIN, Tenn., June 29, 2022 /PRNewswire-AsiaNet/ --

--Carl's Jr. Will Be the Official Burger of UFC in Australia and New Zealand 
Through the End of 2022

CKE Restaurants Holdings, Inc., parent company of Carl's Jr.(R)( 
), and UFC, the world's premier mixed martial arts organization, are teaming up 
for a knockout partnership that brings together two renowned, global brands. 

Photo - 

Known for their bold, craveable burgers, Carl's Jr. is launching a full 
creative campaign with a mix of local and national media across traditional and 
digital channels, including social media and print. Later this year, a 
limited-edition UFC-inspired burger will launch in celebration of this iconic 
partnership. Customers will also have the chance to enter to win various prizes 
including access to UFC event hospitality & ticketing, UFC Fight Pass 
subscriptions, UFC Store Gift Cards, Carl's Jr. swag, and other prizes through 
December 2022.

"We are thrilled to announce that Carl's Jr. Australia is the "Official Burger 
of UFC." UFC and Carl's Jr. are two global powerhouses, and we know this 
partnership will enable both brands to unlock new audiences," said Mike Woida, 
President of International at CKE Restaurants Holdings. "As we continue to grow 
our business in Australia, we look forward to getting our delicious burgers 
into the hands of UFC fans across the region and around the world."

To build excitement leading up to the UFC's first-ever Fight Night in Paris, 
Carl's Jr. Australia is giving one lucky customer the chance to win an Ultimate 
Prize Package – a VIP trip to a UFC Event in Las Vegas. More details will be 
posted via Carl's Jr. Australia and UFC ANZ social channels within the next 
month, so make sure to stay tuned.

"We're delighted to partner with such an iconic and beloved brand like Carl's 
Jr. Australia and welcome them as our first Official Quick Service Restaurant 
partner within the ANZ region," said Nick Smith, Vice President of Global 
Partnerships, UFC. "Much like UFC, Carl's Jr. recognizes the appetite and 
growth opportunities within this region, and we could not be more eager to 
collaborate and engage with new audiences and fans within this category."

With custom co-branded creative, guests will be able to enjoy a taste of the 
UFC and celebrate the newest star in the octagon!

Follow Carl's Jr. Australia and UFC ANZ on social media for the latest news and 
promotional offers.
Twitter:  @CarlsJrAU( 
) and @UFCANZ( 
Instagram: @CarlsJrAU( 
) and @UFCANZ( 

About CKE Restaurants Holdings, Inc.
 CKE Restaurants Holdings, Inc. ("CKE"), a privately held company based in 
Franklin, Tennessee, in the United States, runs and operates Carl's Jr. and 
Hardee's, two beloved regional brands, known for one-of-a-kind premium and 
innovative menu items such as 100 percent Black Angus Thickburgers(R), Freshly 
Baked Biscuits and Hand-Breaded Chicken Tenders(TM).  With both a US and 
international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants 
LLC have nearly 4,000 franchised or company-operated restaurants in 44 US 
states and over 35 international markets and U.S. overseas territories. For 
more information about Carl's Jr. Australia visit For 
information about CKE, please visit or its brand 
sites at and

About UFC(R)
UFC(R) is the world's premier mixed martial arts organization (MMA), with more 
than 688 million fans and 198 million social media followers. The organization 
produces more than 40 live events annually in some of the most prestigious 
arenas around the world, while broadcasting to nearly 900 million TV households 
across more than 170 countries. UFC's athlete roster features the world's best 
MMA athletes representing more than 75 countries. The organization's digital 
offerings include UFC FIGHT PASS(R), one of the world's leading streaming 
services for combat sports. UFC is owned by global entertainment, sports and 
content company Endeavor, and is headquartered in Las Vegas, Nevada. For more 
information, visit and follow UFC at, Twitter, 
Snapchat, Instagram and TikTok: @UFC.

SOURCE: CKE Restaurants Holdings, Inc.

CONTACTS: CKE Restaurants, Sally Williams, | UFC, Arabella