Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, July 05 2022 - 23:59
Expanding the Global Market, GWM TANK Holds the Brand Conference in Saudi Arabia
BAODING, China, July 5, 2022 /PRNewswire-AsiaNet/ --

On July 3, the GWM TANK held a brand conference in Saudi Arabia with its two 
star models, GWM TANK300 and GWM TANK500, which were officially unveiled to 
global customers.


The conference was held under the theme of "Limitless Experience". The TANK 
brand has created a new SUV category for global buyers. The brand also 
presented the audience with the brand attributes, including luxury, off-road 
mobility and intelligence.

"The TANK products will cover all commuting needs and satisfy users of 
different levels." said David Xu, General Manager of GWM Middle East Region.

"This being the first launch outside of China. It shows the acceptance of the 
Saudi market and the confidence GWM has in the success of this brand, " Mr. 
Faisal AI Quraishi, a senior representative of the local dealership, said.

At the same time, GWM TANK300 was officially opened for pre-order and another 
heavyweight model, GWM TANK500, was also unveiled to the public.

GWM TANK places a premium on luxury and comfort. Both models on the show adopt 
several sound insulation and noise reduction design schemes, which can allow 
users to enjoy a high quality of silence even in noisy environments. The seats 
also feature different user-friendly designs, such as the soft and delicate 
leather used for the seats in the high-end version of GWM TANK300.

The models of this brand also boast solid off-road capabilities. Both displayed 
models are equipped with a host of specialist off-road devices, such as 
electronically controlled mechanical differential lock for front and rear 
axles. When the vehicle is stuck on a potholed road and one of the wheels 
slips, the driver can use the electric button to lock the differential and get 
out shortly.

Intelligent off-road is another outstanding performance of this brand. Its 
products are manufactured based on the "GWM TANK Platform". The platform has 
three features, including powerful, intelligent off-road and highly reliable. 
Regarding off-road intelligence feature, both models are equipped with a Crawl 
Control System, which could give drivers an easier and safer driving 
experience. When the system is activated, the vehicle can automatically perform 
power control and braking. The driver only needs to control the direction of 
driving to pass the road safely and smoothly.

Currently, the GWM TANK has already been a popular choice in the Chinese market 
since its launch. According to the sales report released by GWM, the GWM TANK 
SUV already has a penetration rate of over 50% in the off-road segment in China 
after being launched about one year.

GWM plans to launch the GWM TANK500 in Saudi Arabia later this year. Both TANK 
models, GWM TANK300 and GWM TANK500 will be released successively in other 
global markets, such as Australia, South Africa, ASEAN, South America, to stir 
up continuous waves of "TANK Trend" worldwide.

Source: GWM