Country for PR: United States
Contributor: PR Newswire New York
Wednesday, July 20 2022 - 10:00
TiNDLE Now Available As A Brand-New Menu Special At Schmatz In Tokyo
TOKYO, July 20, 2022 /PRNewswire-AsiaNet/ --

   -- In a city widely recognized for its concentration of high-caliber
   restaurants and dining, Tokyo residents are now able to taste TiNDLE, the
   'ridiculously good' chicken made from plants, as the TiNDLE Karaage and
   TiNDLE Hamburg Steak at Schmatz – the popular Modern German Beer restaurant

   -- Starting 20th July, TiNDLE will be available at Schmatz Nakameguro and
   Yokohama CIAL ANNEX, followed by the Ark Hills and Shimokitazawa locations at
   the end of the month, as a seasonal specialty and featured limited time menu

   -- In merely one year, TiNDLE has become the culinary world's favored plant
   based chicken, working closely with some of the top restaurants and chefs
   across Asia, Europe, Middle East and the United States

) is now offered as a menu special at Schmatz ( 
), the popular German beer restaurant group at their Nakameguro and Yokohama 
locations, followed by the Ark Hills and Shimokitazawa outlets at the end of 
the month. Schmatz is widely reputed as one of Japan's top casual dining 
destinations for high-quality cooking and food innovation and beginning today, 
the popular plant-based chicken is being featured in a range of German and 
Japanese-inspired favorites for a limited time on their menu.

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From their beginnings as a single Tokyo food truck in 2013 to their current 
growth as a restaurant group and craft beer brand, Schmatz has consistently 
been known for their flavorful, inventive take on modern German cuisine and 
friendly service. Today, Schmatz boasts 40 locations nationwide that serve not 
only their iconic sausages but seasonal and locally influenced specialties.

The Schmatz locations in Nakameguro and Yokohama are now offering TiNDLE in two 
dishes: the German-style TiNDLE Karaage that offers a twist on the classic, 
battered with an original Schmatz seasoning and fried until crispy golden 
brown, and the TiNDLE Hamburg Steak, which offers a take on the comfort food 
using the chicken made from plants mixed with onions, a blend of herbs and 
spices, and baked in the oven with fresh potatoes and melted cheese. Stay tuned 
for further updates on when both dishes will be available at the Schmatz Ark 
Hills and Shimokitazawa sites.

Known as the epicenter of food quality and culinary creativity, Japan itself is 
home to over 1.4 million restaurants ( 
). Specifically, Tokyo is a cherished destination given its high concentration 
of award-winning and sought-after restaurants and eateries – offering 
everything from the best of Japanese cuisine and techniques to mastering 
avant-garde and modern fare. TiNDLE works well in a variety of cooking styles 
and applications, offering limitless possibilities.

"We're looking forward to bringing TiNDLE to Schmatz in Tokyo and introducing 
that same chicken experience that people know and love to Japanese diners," 
says Alex Ward, Chief Operating Officer at Next Gen Foods, the company behind 
TiNDLE. "We are grateful for the opportunity to partner with a celebrated 
restaurant group like Schmatz – showcasing TiNDLE as a special menu offering – 
as we work to bring TiNDLE to new parts of the globe and gather deeper intel on 
what consumers are craving when choosing a plant-based meat over the 
traditional, animal-based option."

Marc Luetten, CEO and co-founder of Schmatz, shares, "We are always trying to 
innovate and bring fun, original elements into the dining experience at 
Schmatz. Our chefs are proud to have created not only delicious menu items 
using TiNDLE, but also those that are sustainable and inspire new possibilities 
for creating a better future for our planet."

On the 22nd and 23rd of July, TiNDLE and Schmatz are teaming up to give away 
free samples of their new signature TiNDLE dishes, including the TiNDLE 
Karaage, TiNDLE Hamburg Steak and a special for the two days only, the 
limited-time TiNDLE Wrap made with a griddled TiNDLE wrapped in a tortilla, 
stuffed with fresh vegetables, cheese, and served with a sweet chili 
mayonnaise. Tokyo diners can try the complimentary TiNDLE dishes (until 
supplies run out) on 22-23 July starting from 11 am to 6 pm at the Schmatz 
Nakameguro ( 
) outlet.

Made with only nine ingredients, TiNDLE is the first product from Next Gen 
Foods, a food technology startup helping to make the global food system 
sustainable by creating delicious food. With no compromise to taste, texture or 
versatility, TiNDLE also contains no antibiotics, animal hormones, cholesterol, 
or genetically modified ingredients.

TiNDLE is the first chicken made from plants that was created with chefs and 
for chefs — a versatile, easy-to-work-with product that has caught the eye of 
culinary professionals internationally. It is a versatile, easy-to-work-with, 
plant-based chicken that can take center stage in any dish, from favorites like 
satay and schnitzel, as well as Döner kebabs or ramen.

In a little more than a year since its launch, TiNDLE has grown from being 
served in a handful of Singapore-based locations to being offered in more than 
500 restaurants across the United States, Asia, Middle East and Europe – 
including recent launches in the United Kingdom ( 
) and Germany ( 
).  The company plans to expand in additional sales channels and markets over 
the next year, which includes further studying and exploring the appetite for 
TiNDLE in Japan.

Next Gen Foods was founded in 2020 by Brazilian-born poultry exporter and food 
industry veteran Andre Menezes, and German native Timo Recker, whose family 
business made schnitzel and other meat products for three generations. After 
meeting through an introduction by Rohit Bhattacharya, who is now the 
start-up's Chief Financial Officer, they decided to work on products that 
reduce humanity's reliance on animal agriculture. 

The early leadership team – including Chief Operating Officer Alex Ward and 
Chief Marketing Officer Jean Madden – worked closely with Chief Technology 
Officer and the brainchild behind TiNDLE, John Seegers, to develop a flagship 
product through extensive research into what makes chicken taste and perform 
like chicken. They named their first product TiNDLE as a modern reference to 
19th-century Irish physicist John Tyndall ( 
), who proved the connection between atmospheric CO2 and the greenhouse effect.

On average, chicken made from plants requires less land, less water, and 
produces less CO₂ than chicken from birds. Based on a 2020 Blue Horizon 
report, choosing plant-based chicken over avian meat uses 82% less water, 74% 
less land and 88% less greenhouse gas emissions.

To find the full list of restaurants carrying TiNDLE, visit here ( 
). Interested chefs and operators looking to add TiNDLE to their menu can 
contact for details and samples.

About TiNDLE
TiNDLE is a juicy, plant-based chicken that offers mouthwatering taste, 
texture, and versatility. TiNDLE is made without animals and with a fraction of 
the land, water, and energy used to produce meat from birds. TiNDLE brings 
people together for a mind-blowing taste experience that also benefits the 
planet. TiNDLE is the first brand created by Next Gen Foods, a 
Singapore-headquartered food tech company developing and commercializing 
innovative, sustainable foods. For more information, visit or 
follow @tindlefoods ( 
) on Instagram and @tindle.foods ( 
) on TikTok.

About Next Gen Foods
Founded in 2020, Next Gen Foods is a food-tech startup developing and 
commercializing innovative and sustainable plant-based food products -- 
including its flagship product, TiNDLE. Next Gen Foods is backed by a team with 
proven experience in plant-based food technology, global brand development, and 
global distribution scaleup. For more information, visit ( 

About Schmatz
Schmatz is a German beer and restaurant brand, originally started by founders 
Christopher Ax and Marc Luetten with a food truck selling beer and sausages in 
2013. In 2015, Schmatz opened its first beer dining restaurant in Akasaka. The 
concept has become popular all over Tokyo and grown with the opening of many 
more outlets as well as the retail launch of its own craft beer brand. 
Currently, Schmatz has 39 restaurants in the Tokyo metropolitan area and Nagoya 
and sells beers in over 100+ supermarkets all over Japan. For more information, 
visit ( 
) or follow @schmatzjp ( 
) on Instagram.

Source –  TiNDLE