Country for PR: United States
Contributor: PR Newswire New York
Tuesday, August 09 2022 - 20:37
Nobu Hospitality Expands its Footprint in Asia Pacific
NEW YORK, Aug. 9, 2022 /PRNewswire-Asianet/ --

  -Nobu Hotel, Restaurant, and Residences to Launch in Danang, Vietnam

Today, in partnership with Viet Capital Real Estate (VCRE) and Phoenix 
Holdings, leading luxury lifestyle and iconic hotel and dining brand, Nobu 
Hospitality ( 
), announces the first Nobu Hotel, Restaurant, and Residences in Vietnam whilst 
both groups explore further development within Vietnam.

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Crafted as a luxury beachfront urban resort, the Nobu Danang destination will 
provide a vibrant lifestyle situated in the heart and beachfront of Danang. 
Guests will find elegantly designed interwoven spaces, realigning the 
traditional beach hotel with a destination urban resort embracing the needs and 
desires of guests whether there for vacation, entertainment, or business.

Phoenix Holdings is the family investment office and parent organization which 
manages an array of thriving enterprises, including Viet Capital Real Estate, 
Viet Capital Bank, Viet Capital Asset Management, Viet Capital Securities 
(listed HOSE: VCI), and many other prominent investment projects. The Chairman 
of Phoenix Holdings, Henry Nguyen, is the Vice Chairman and Founding Owner of 
Los Angeles Football Club (LAFC) in Major League Soccer and is the CEO of Timo 
Digital Bank.

Danang is a beach city on the South-Central Coast of Vietnam, flanked by the 
beautiful Pacific sea waters to the east and the Annamite Mountain range to the 
west, known for its sandy beaches and history as a French colonial port.  The 
city is near several UNESCO sites including the Imperial City of Hue, the Old 
Town of Hoi An, and the My Son ruins.

Situated along Danang's legendary My Khe beachfront on Vo Nguyen Giap Street, 
Nobu is set to command the city's skyline with an iconic 43-story tower, the 
tallest building in the city, and will offer a world-class dining and 
entertainment destination with some of the most spectacular views anywhere in 
the region.  The hotel will also offer 200 guest rooms, including 18 luxurious 
suites, expansive meeting and event space ideally suited for weddings and 
important social events, and a state-of-the-art wellness and fitness facility.  
In addition, there will be 271 stylish residential units offering one-, two-, 
and three-bedroom configurations as well as two spectacular, skyline penthouse 
units, adding to Nobu Hospitality's growing portfolio of private residences.

The Nobu destination will uniquely combine modern, forward-thinking design 
touches, Nobu's signature elegance and minimalism and the traditions of 
Japanese design.  Situated below the hotel and residences, the Danang City 
Centre podium will offer high-end retail shopping, an upscale Chinese 
restaurant, a modern Vietnamese fine-dining restaurant, and an American 
steakhouse.  A cocktail bar and lounge will be positioned on the rooftop of the 
building, offering stunning views for sunset drinks and after-hours 
entertainment in Danang.

Trevor Horwell, Chief Executive Officer Nobu Hospitality says, "We are excited 
to further expand into the Asia Pacific region and bring Nobu to the Vietnam 
market, a rapidly growing tourist destination, with one of the most beautiful 
and desirable locations in Danang. Our partners at VCRE are passionate 
supporters of the Nobu brand and share our commitment in growing Nobu 
Hospitality in other destinations in Vietnam.  We are confident that the Nobu 
brand will attract visitors both locally and from around the world to stay and 
become residents of Nobu Danang which will be crafted as dynamic urban resort."

Vo Thanh Lam, Chief Executive Officer of Viet Capital Real Estate, adds, "We 
are extremely excited to be partners with Nobu Hospitality in Vietnam.  With 
the first Nobu project in Danang, we are proud to bring a whole new level of 
world-renowned fine dining and luxury lifestyle experiences to the Vietnam 
market.  Danang is one of the most attractive destinations for tourism in both 
the domestic and global markets.  As the tourist and economic center of Central 
Vietnam, this city will continue its rapid ascent and growth, and Nobu will be 
another important destination that will bring more interest and visitors to 
Danang.  Nobu Hospitality's unique approach and lifestyle will continue to 
elevate the service and experience that the most discerning travelers demand 
today. The Nobu project in Danang will be one of the most unique and luxurious 
destinations in Vietnam."

CONTACT:, T: 0203 405 9370