Country for PR: China
Contributor: Xinhua News Agency
Thursday, August 18 2022 - 18:32
Haidong's rural revitalization bolstered by cultural tourism
XINING, China, Aug. 18, 2022 /Xinhua-AsiaNet/--

On August 7, Qinghai Silk Road Flower Art Festival and Hehuang Culture and Art 
Festival was held in Haidong City, northwest China's Qinghai Province, 
according to the Publicity Department of CPC Haidong Municipal Committee.

In recent years, Haidong made efforts to promote the protection, inheritance, 
and utilization of Hehuang Culture to fuel the high-quality development of the 
cultural tourism industry.

Lyu Liuyuejie, a resident of Banyan village of Huzhu Tu autonomous county in 
Haidong City, started learning Panxiu, a type of embroidery with Tu 
characteristics, when she was about 10 years old.

Panxiu, a national intangible cultural heritage since 2006, is a unique 
traditional ethnic art of the Tu people, with over 1,000 years of history.

"My family used to rely on farming to make a living. We never managed to make 
much money from it," said Lyu. Back in 2015, 732 locals of more than 1,400 in 
total led relatively poor lives in the village, home to the traditional Tu 

But since 2016, the village launched a poverty-relief project and started to 
develop eight distinctive industries at the same time, including Panxiu, Qingke 
barley wine, rural tourism and farm stay.

"It's an excellent job for us, since we can do what we usually do and take care 
of our family," said Lyu. She never imagined she could make at least 30,000 
yuan a year from her embroidery.

Ma Youcai, 58, has witnessed the improvement, saying his grandchildren have 
easier access to primary school and there are more visitors from neighboring 

"Our catering services, mainly serving visitors our local cuisine, have also 
increased our income," Ma said. He said that the local winemaking tradition has 
also been expanded from homes to mass production, with some factories built 
near the village selling wine online.

At the end of 2021, the per capita annual income reached 12,300 yuan and the 
collective income of the village reached more than 1.45 million yuan. Banyan 
village gradually won itself a reputation of "village of affluence".

Members of the village receive annual subsidies to help with education and 
elderly care. Many villagers found jobs in tourism. "Our lives continue to 
improve every day," Ma said.

Source: The Publicity Department of CPC Haidong Municipal Committee