Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, August 19 2022 - 02:30
PARIS, August 18, 2022 /PRNewswire-AsiaNet/--

Prada announces today that actor, activist and UN Women Goodwill Ambassador 
Emma Watson will front the new soon-to-be-revealed women's fragrance, launching 
worldwide from August 22nd. Watson, in her first collaboration with the brand, 
makes her directorial debut for the creation of the fragrance's film short and 
is captured by photographer Harley Weir for the print campaign.

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With razor-sharp intelligence, dynamic elegance and an authentic 
multi-dimensionality, Watson is the embodiment of Prada's disruptive new 
women's fragrance, rewriting the codes of femininity on a perpetual 
self-evolution that is never the same, yet always genuine to her.

Deeply connected to an engaged generation vocal about change and empowerment, 
Watson is a woman impossible to frame, wielding her influence in a way that 
inspires and motivates audiences of all ages and genders: the embodiment of the 
disruptive, encompassing spirit of Prada's new fragrance for women.

"Prada has always gone beyond traditional models and archetypes of conceived 
beauty and is famous for a femininity that challenges conventions. It's a 
pleasure to create a campaign and represent a fragrance with such a profound 
philosophical concept and sustainability initiatives in a way that feels 
genuinely real and relevant." - Emma Watson, Actor and Activist

"Emma Watson possesses an empowered elegance and a mindful, engaged spirit, 
determined for positive evolution – the perfect embodiment of Prada's new 
feminine fragrance. Her sprawling body of work, from acting to activism, is 
beyond inspirational, each a signifier of her authenticity and ability to 
inspire emotion and speak to a young, engaged generation who demand 
authenticity." - Yann Andrea, Prada Beauty International General Manager

Prada Beauty is working with Emma Watson and Good On You to improve its 
sustainability, ethical and disclosure practices.


Mickael Roux

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