Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, August 22 2022 - 02:30
PARIS, August 21, 2022 /PRNewswire-AsiaNet/--

Prada announces the worldwide launch of Prada Paradoxe, the new women's 
fragrance that celebrates the multi-dimensionality of a woman impossible to 
frame. The campaign features Emma Watson, who plays both the starring role in 
the film short and makes her directorial debut in realising the film.

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The campaign celebrates the myriad unique elements of every woman that come 
together to create an authentic, ever-evolving whole: a woman that is never the 
same, yet always herself.

Starring award-winning actor and UN Women Goodwill Ambassador Emma Watson as 
the conductor of her own symphony of dimensions – the performer, the activist, 
the actor, the woman – in a dynamic, revelatory short capturing the empowered 
spirit of Prada Paradoxe.

"I think it was serendipitous that Prada came to me with this project. It was 
around the time when I had really made a decision in my heart and my head that 
I wanted to direct – and I found the concept of being a woman who is a paradox 
so compelling. I hope that the values behind Prada Paradoxe give women a little 
more space to celebrate themselves, to know that it's ok to be complex and to 
explore the different facets of themselves that make them the fullest 
expression of who they are." – Emma Watson, Actor, Director, Activist

"It is an honour to work with Emma Watson, not simply in the capacity of her 
acting talent, but in her directorial debut. Prada Paradoxe is inspired by the 
infinite and empowering facets that make every woman unique and Emma wholly 
embodies this. Her multiple dimensions and ability to speak to highly engaged 
generations make her the perfect embodiment of Prada Paradoxe." - Yann Andrea, 
Prada Beauty International General Manager

The Prada Paradoxe film campaign launches worldwide across television, digital 
channels and outdoor media from August 22nd.

Talent and Film Director: Emma Watson

Music: "Lord It's a Feeling" by London Grammar


Mickael Roux  

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