Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, September 01 2022 - 19:30
Hisense and FIFA Launch Environmental Programme for South African Children
QINGDAO, China, Sept. 1, 2022 /PRNewswire-AsiaNet/ --

Hisense has joined forces with FIFA, through its Football for Schools 
programme, to help increase environmental awareness among children in South 

Football for Schools, a global programme to make football more accessible and 
fun to children by incorporating football into education, was launched in South 
Africa on 24 August at an event in Johannesburg.

In recent years, climate change has affected South Africa, which has affected 
people's lives, and caused the loss of many green football pitches. In 
response, FIFA has collaborated with Hisense around the South Africa launch, 
hoping to bring the joy of football to children while helping build a greener 
and environmentally friendly future for the next generation.

Hisense organized an educational workshop that included an interactive session 
with children, coaches, and FIFA ambassadors. The customized session provided 
children with more practical eco-friendly knowledge and tips through engaging 
games. In a fun question and answer session, Hisense shared tips on saving the 
disappearing pitches to raise children's environmental protection awareness and 
inspire them to save more green pitches. The event ended with participants, 
including children and FIFA Legend Yaya Touré, creating the environmental 
painting "My Dream Pitch".

Hisense also donated high-tech devices to provide a more enjoyable educational 
experience, such as Hisense's eye-friendly tablet, a Hisense 100-inch Laser TV, 
and Interactive Digital Boards.

FIFA legend Portia Modise was present to support the Football for Schools 

"Raising awareness, particularly among children, is a key to tackling climate 
change and environmental issues in the future," said Fatimata Sidibe, Director 
of Football for Schools. "Football is an ideal way to do this, and this 
initiative in South Africa, which combines enjoyment with education, is a clear 
example of how football can play a role in improving society and empowering 

"At Hisense, we are committed to the concept of establishing a more sustainable 
and better living environment for all through our initiatives and technology," 
said Wei Liu, General Manager of Hisense South Africa & Vice President of 
Hisense Middle East & Africa. "Through this collaboration with FIFA and 
Hisense, we successfully raised global environmental awareness and underlined 
the impact of climate change on everyday life through fun activities that 
engage kids together and create a greener future."

Over the years, Hisense has extensively focused on ESG sustainable development 
concepts to build a better world. Through this cooperation with FIFA, Hisense 
further enhanced children's well-being and society´s sustainable development.

Football for Schools (F4S), launched in 2019, is an ambitious programme that 
aims to contribute to children's education, development, and empowerment 
worldwide. It seeks to make football more accessible to boys and girls 
worldwide by incorporating football activities into the education system in 
partnership with relevant authorities.

SOURCE: Hisense

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