Country for PR: United States
Contributor: PR Newswire New York
Wednesday, September 07 2022 - 00:00
Turkish Airlines became the official sponsor of the UEFA Champions League
ISTANBUL, Sept. 6, 2022 /PRNewswire-AsiaNet/ --

-- Turkish Airlines becomes the first airline to sponsor the UEFA Champions 
League, which will have its 2023 final in Istanbul

Bringing millions of people from 129 countries of the world together on the 
skies every year, Turkish Airlines became the official sponsor of the UEFA 
Champions League, one of the most followed sports competitions in the world. 
This prestigious partnership, which will be one of the most significant 
sponsorship deals in the history of Turkish sports, is of particular importance 
as this season's UEFA Champions League final will take place at Istanbul's 
Atatürk Olympic Stadium on June 10, 2023.

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UEFA Champions League organization which Turkish Airlines will participate as 
the official sponsor reaches 678 million viewers in 200 countries via over 70 
broadcasters. Fans also participate in the Champions League excitement on 
social media with 28 million engagements. Turkish Airlines will have wide range 
of exposure, logo and name rights before, during and after the matches 
including LED screens surrounding the field. As part of the deal, Türkiye's 
national flag carrier will also partner with the UEFA Super Cup, the UEFA 
Futsal Champions League finals, and the UEFA Youth League finals as the 
official sponsor.

The announcement of Turkish Airlines' UEFA Champions League sponsorship deal 
took place at the Haliç Congress Center with the participation of Turkish 
Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet 
Bolat along with senior Turkish Airlines executives and UEFA President 
Aleksander Čeferin along with UEFA Marketing Director Guy-Laurent Epstein.

On the sponsorship, Turkish Airlines Chairman of the Board and the Executive 
Committee Prof. Dr. Ahmet Bolat stated: "As the Flag Carrier Airline of our 
country, we are excited for our sponsorship of the UEFA Champions League, one 
of the biggest sports competitions in the world. With our country spreading its 
wings towards the 100th anniversary of our Republic, we are taking the Turkish 
Airlines brand to new heights. With this sponsorship, we will carry the Turkish 
Airlines brand to four corners of the world and bring the whole world together 
in Istanbul on June 10, 2023. We believe in the unifying power of sports that 
brings different cultures together and we aim to continue to take part in the 
world's leading tournaments."

UEFA Marketing Director Guy-Laurent Epstein said: "The UEFA Champions League is 
the world's greatest club competition, and we are delighted to have Turkish 
Airlines on board as a partner. We both share a global reach, connecting fans 
across continents and we are delighted that their debut season as a partner 
will culminate in the final of this prestigious tournament taking place on home 
soil in Istanbul. We both share similar passions, and truly believe that the 
sky is the limit when it comes to our partnership."

Turkish Airlines was the first airline in the world to partner with UEFA as its 
official airline sponsor for the UEFA EURO 2016. Flag carrier airline also 
realized sponsorships with prominent teams such as FC Barcelona, Manchester 
United FC, Borussia Dortmund, Olympique de Marseille and River Plate. Turkish 
Airlines' "The Selfie Shootout" commercial featuring Kobe Bryant and Lionel 
Messi is among the most watched commercials of all time.

The national flag carrier supports different sports branches besides football 
and has been the title sponsor of the Turkish Airlines EuroLeague, Europe's 
most important basketball tournament since 2010. Turkish Airlines also provides 
high-level support for sports such as volleyball, tennis, golf, rugby and 

Video link:

Turkish Airlines Inc.
Office of Media Relations
General Management Building
34149, Yesilköy-Istanbul
Tel:  +90 (212) 463 63 63 – 11153 / 11173
Fax: +90 (212) 465 20 78

SOURCE: Turkish Airlines