Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, September 06 2022 - 09:45
PARIS, Sept. 6, 2022 /PRNewswire-AsiaNet/ --

The short film celebrating the original Hennessy V.S.O.P cognac and its new, 
eco-friendly decanter features a cameo by the singer, performer, creative 
director, founder of TEAM WANG records & TEAM WANG design and Hennessy 
Ambassador Jackson Wang.

Maison Hennessy is proud to unveil a groundbreaking new campaign for Hennessy 
V.S.O.P cognac with an original creation by the internationally acclaimed 
director Paolo Sorrentino. In an exciting twist, Jackson Wang — superstar 
performer and Hennessy Ambassador — brings a surprise cameo to this engaging 
short film.

A Hennessy original, Hennessy V.S.O.P — "Very Superior Old Pale" — cognac came 
to life as a special commission by the Prince Regent, the future King George 
IV, in 1817 and went on to conquer the world. Today, its timeless and 
forward-looking character are the subject of a disruptive campaign by the 
Oscar-winning Italian filmmaker Paolo Sorrentino, who dives headfirst into a 
multi-faceted world of revelry, luxury, and unexpected encounters. As viewers 
follow in the footsteps of eclectic characters — a beguiling bellboy, a 
charismatic diva, a fascinating artist, a photographer, an elusive peacock — 
they are plunged into a unique, madcap visual environment that finds them 
"entering the show" and embracing the unexpected at every turn.

"There's a lightheartedness about this film. We're having fun, and I hope that 
levity will resonate with viewers — especially since we live in a moment when 
lightheartedness has become essential," said Paolo Sorrentino.

Produced in an original director's cut format, "Enter the Show" [ ] exalts the Regency roots 
of Hennessy V.S.O.P cognac as well as its vibrant present-day incarnation. 
Sparks fly as Hennessy V.S.O.P moments succeed one another in a visually 
arresting series of chance encounters, set amid an ambiance of revelry that is 
open to all.

A master of finding beauty in the unexpected, Paolo Sorrentino seizes on epic 
themes of serendipity and enriching encounters, suave sophistication and a new 
kind of celebration. Electrifying games of discovery bring the spontaneity, 
excitement and versatility of Hennessy V.S.O.P cognac to the screen.

With lush art direction and a dash of eclecticism, "Enter the Show" paints a 
rich, expressionistic tableau, offering up the kinds of crosscurrents and 
miniature narratives that make Paolo Sorrentino's feature films so remarkable. 
The viewer is drawn into a glamorous, electric dream world, a place brimming 
with adventure and fascinating characters: around every corner lies a party 
just waiting to be embraced. Spirits run high, anything could happen, and 
refined luxury is a philosophy of life, cast against a romantic, cosmopolitan 

"Enter the show" also introduces a new, modernized design for the Hennessy 
V.S.O.P decanter, featuring a contemporary reinterpretation of Maison 
Hennessy's emblematic bras arme signature as well as more environmentally 
friendly packaging conceived in keeping with the LVMH Life 360 initiative.
The Hennessy V.S.O.P campaign by Paolo Sorrentino and eco-minded decanter will 
debut exclusively in China. This relaunch will be followed by a global rollout 
showcased on Hennessy social media worldwide starting on September 5th. Other 
international markets will 'enter the show' and share #VSOPMoments throughout 

Follow the launch of the Hennessy V.S.O.P campaign by Paolo Sorrentino with the 
official hashtags #HennessyVSOP and #EnterTheShow

Press Contacts:
Andrea Borrmann | DM Media |
Adrien Potencier,

Born in Naples in 1970, the screenwriter and director Paolo Sorrentino studied 
business and economics before deciding to pursue a career in filmmaking. His 
first full-length feature, L'Uomo in Piu, was selected for the Venice Film 
Festival in 2001; in 2008 Il Divo won the Prix du Jury at the Festival de 
Cannes. In recent years, his films have garnered multiple international awards, 
including an Academy Award, a Golden Globe and a Bafta Award for La Grande 
Bellezza (2014); in 2022 he was nominated for a second Academy Award, for The 
Hand of God, which also won the Silver Lion at the 2021 Venice Film Festival.

Jackson Wang is a multi-talented Chinese superstar. He is a singer, performer, 
creative director, founder of TEAM WANG records & TEAM WANG design . The son of 
athletes, where he says he "grew up with the spirit of pursuing the 
extraordinary." Today, that passion pervades his many forms of artistic 
expression, from sports to music and performing. For Jackson Wang, Hennessy 
V.S.O.P cognac represents "a world of unexpectedness and serendipity, where you 
can be your own 'MAGIC MAN'." 

A perfectly balanced, universal blend, Hennessy V.S.O.P cognac impresses as 
much now as the day it was created. In 2022, Maison Hennessy is proud to 
introduce its most versatile cognac in a sleek, ecologically minded format that 
has been carefully conceived to reduce its carbon footprint while upholding 
Hennessy's uncompromising standards.

Today's eco-friendly Hennessy V.S.O.P decanter is made of glass sourced in 
Cognac and northern France, while packaging improvements include adopting a 
wood bottle stopper, using coating-free labels made of recycled paper, and 
producing giftboxes made of coating-free paper sourced from FSC-certified 

These measures have yielded concrete results, eliminating 51 tons of plastic 
from production and reducing Hennessy V.S.O.P cognac's carbon footprint by 
approximately 4%. Each of these steps is in keeping with the LVMH Life 360 
initiative for social and environmental responsibility, an environmental 
performance roadmap that stipulates removing all virgin fossil-fuel-based 
plastics from packaging by 2026. Fully 100% of Hennessy's new products will be 
eco-designed by 2030.

The leader in Cognac, the Maison Hennessy has shone around the world with its 
exceptional know-how for more than 250 years. Built on founder Richard 
Hennessy's spirit of conquest, the brand is present in more than 160 countries.
 Based in the heart of the Charente region, Hennessy is also a steadfast pillar 
of the regional economy. The House's success and longevity are rooted in the 
excellence of its cognacs, each of which is born of a unique process of 
transmission of know-how from generation to generation. The first spirits house 
to be certified ISO 14001, Hennessy unites its capacity for innovation and the 
support of all of its partners to protect this exceptional area. As a crown 
jewel of the LVMH Group, Hennessy is a major contributor to French 
international trade, with 99% of production sold in export, and a worldwide 
ambassador for the French art de vivre.


Chief Creative Officer: Alexander Kalchev
Art Director: Mathieu Masse
Copywriter: Lucie Guidon
Digital Content Art Director: Perrine Tixier
TV Producer / Art Buyer: Quentin Moenne Loccoz
Head of Strategy: Sebastien Genty
Managing Director: Xavier Mendiola
Business Director: Meryl Martin / Louise Riu
Account Manager: Marie Melet / Sabrina Safir
Post-Production: Jerome Deplatiere
Print Production: Jocya Mallet

Production: COLORS & Lupin Films
Producer: Julie Mathieu Moreau & Riccardo Neri
Line Producer: Guillaume le Gat
Director: Paolo Sorrentino
DOP: Daria D'Antonio
Set Designer: Eugenia Di Napoli
Director's Cut Editor: Cristiano Travaglioli
Editor: Sophie Reine
Post-Production: Everest
Sound Production: THE

For more information, please visit

Please drink responsibly  |  NOT FOR FRANCE

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