Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, September 15 2022 - 04:30
Firmenich appoints three outstanding new Master Perfumers
GENEVA , September 14, 2022 /PRNewswire-AsiaNet/ --

Elite distinction celebrates the highest level of excellence and achievement in 
the field of fragrance creation

Firmenich, the world's largest privately-owned fragrance and taste company, has 
appointed three new Master Perfumers. François-Raphaël Balestra, Wessel-Jan Kos 
and Haresh Totlani will join Firmenich's most prestigious group of Master 
Perfumers dedicated to Consumer Fragrances for Beauty and Home Care. They will 
be joining an exclusive elite of only nine Master Perfumers who have reached 
the highest level of excellence and achievement in their respective fields, 
while exhibiting exemplary leadership qualities and a lived commitment to 
Firmenich's values.

"Firmenich's innovation and deep understanding of consumer habits and 
preferences enables us to deliver market-leading fragrances," Firmenich CEO 
Gilbert Ghostine said. "What makes us stand out is our perfumers' spark of 
creative genius. Their mastery makes for the truly successful touch that 
inspires consumers to fall in love with our customers' brands and products. I 
am delighted to welcome three new Firmenich Master Perfumers who have shown 
excellence in their field, commitment to our values and who act as true role 
models for the whole community of perfumers."

Ilaria Resta, Global President, Perfumery, commented: "Our three new Master 
Perfumers have over 80 years' experience at the cutting edge of perfumery 
innovation, and their path to this level shows their dedication, work ethic, 
and strong commitment to their craft. They combine exceptional creativity with 
understanding of technology to augment performance, as well as an innate 
ability to drive customer intimacy by understanding consumer insights and 
anticipating the future trends in a complex and ever-changing market. One of 
the biggest mission of masters is to leave a long-lasting legacy in the market 
with their creations that live the test of time and become icons, as well as 
with their dedication to pass their experience to the younger generations to 
create the masters of the future."

François-Raphaël Balestra is a Swiss national who graduated from EPFL, the 
Swiss Federal Institute of Technology in Lausanne, with a Master's in Chemical 
Engineering. He joined Firmenich in 1999. Together with his role as perfumer 
for beauty care and home care products, creating olfactive signatures of major 
laundry products all over the globe, he is also the head of New Ingredients 
Discovery for Perfumery at Firmenich. Here he works in close collaboration with 
R&D on the screening of new generations of molecules and biotechnology 
ingredients to integrate to the perfumer's palette and enhance perfumery 
creations. He notably collaborated on the creation of Dreamwood™, a white 
biotechnology innovation inspired by sandalwood that is 100% natural, 100% 
renewable carbon and ultimately biodegradable and Muguissimo™, an exceptionally 
close to nature Lily-of-the-Valley note born from green synthesis.

His vocation to become a perfumer started with his first visit to Firmenich 
Geneva's offices at the age of seven, as the son of a now retired perfume lab 
assistant who had spent 40 years in the company. His fascination for the work 
of perfumers and the variety of raw ingredients naturally led him to becoming a 
perfumer. "Inspiration always comes from the ingredients first, they stimulate 
my creativity, especially our proprietary ingredients that embody the soul of 
Firmenich, they express our uniqueness, our difference, and our commitment to 
perfection," he says.

Wessel-Jan Kos, a Dutch national from Hilversum, is a third-generation perfumer 
after his father and self-taught grandfather. His career as a Firmenich 
perfumer spans more than three decades. A graduate from ISIPCA 
[ ], the renowned fragrance and cosmetics school 
in Paris, he is an all-round perfumer creating fragrances for all beauty care 
and home care applications for world renowned brands, winning over 200 new 
products a year over the past decade. Wessel-Jan's career at Firmenich has 
taken him around the globe: in Geneva, Dubai, London, Cologne and Princeton, 
USA. During his years in the UK, he was the Vice President of the British 
Society of Perfumers. Wessel-Jan has been instrumental in the development of 
malodor counteraction technologies at Firmenich, putting his name to several 
patents. He has also contributed to the rise of biotechnology ingredients over 
the last years, notably Z11 HD, 100% biodegradable and made from 100% renewable 
carbon. "I like my fragrances to be simple and direct, so that people 
immediately understand what I intend to create," he says.

Haresh Totlani has been with Firmenich for the last 24 years, in Geneva, 
Singapore, Mumbai and London. He has created signature winning fragrances for 
many of the world's best-known brands in Asia and Europe, as well as regional 
and local brands in many categories, especially for soap, shower gels, 
shampoos, fabric softeners and laundry detergents. Haresh, an Indian national, 
holds a degree in Chemical Engineering from the University of Mumbai and 
completed an Executive MBA Program from Kellogg-HKUST. From 2012 to 2015, he 
was the Head of Firmenich's Creation Center in India, a role given for the 
first time to a perfumer. He has been a mentor to many younger Firmenich 
trainee perfumers and fragrance evaluators, and is a winner of the Patrick 
Firmenich Award both in 2019 and 2020, recognizing his creative excellence and 
his outstanding use of Firmenich ingredients to bring unique signatures to 
customers' products. Haresh Totlani believes "perfumes change the way people 
feel. It makes them happy and confident."

About Firmenich
Firmenich, the world's largest privately-owned fragrance and taste company, was 
founded in Geneva, Switzerland, in 1895, and has been family-owned for 127 
years. Firmenich is a leading business-to-business company specialized in the 
research, creation, manufacture and sale of perfumes, flavors, and ingredients. 
Renowned for its world-class research and creativity, as well as its leadership 
in sustainability, Firmenich offers its customers superior innovation in 
formulation, a broad and high-quality palette of ingredients, and proprietary 
technologies including biotechnology, encapsulation, olfactory science, and 
taste modulation. Firmenich had an annual turnover of 4.7 billion Swiss Francs 
at end June 2022. More information about Firmenich is available at

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SOURCE: Firmenich