Country for PR: United States
Contributor: PR Newswire New York
Monday, October 03 2022 - 21:30
Fandom Acquires Leading Entertainment & Gaming Brands Including Gamespot, Tv Guide And Metacritic
SAN FRANCISCO and CHARLOTTE, N.C., Oct. 3, 2022 /PRNewswire-AsiaNet/ --

-- Deal Increases Fan Reach & Engagement While Driving Affiliate Commerce And 
Extending 360 Opportunities for Advertisers
-- Fandom Will Now Rank as the #14 Ad Supported Site in the U.S.

Fandom ( 
), the world's largest fan platform, today announced it has acquired a 
portfolio of entertainment and gaming brands from Red Ventures ( 
) - GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and 
Comic Vine. By combining Fandom's 300M MAU's, 250K Wiki communities and 40M 
pages of content with these widely recognized gaming, movie and TV brands 
reaching 46M MAU's, Fandom extends its strategic mission to be the fan's first 
choice for community and experience. Financials of the deal were not disclosed.

Logo -

This deal will continue to expand Fandom's global fan platform to super serve 
entertainment and gaming fans as well as partners. The new combined platform 
will drive engagement across every step of the consumer journey - reference, 
community, trends, ratings, reviews, news and commerce. With the addition of 
these gaming, movie and TV platforms, Fandom will extend its 360 programs for 
its advertising partners - including game publishers, studios and streaming 
services - and enhance the data and insights within FanDNA, Fandom's 
proprietary data platform. Additionally, the deal will fuel Fandom's affiliate 
and commerce efforts including accelerating revenue on Fanatical, its gaming 
commerce business.

"We're thrilled to add these powerful, authoritative brands into the Fandom 
platform, which will expand our business capabilities and provide immersive 
content for our partners, advertisers and fans. The trusted insights, ratings 
and content they provide will make us a one-stop shop for fans across their 
entertainment and gaming journey," said Perkins Miller, CEO of Fandom. "In 
addition to creating exceptional fan experiences, these platforms will add to 
our FanDNA data offering, giving us sentiment and intent signals that will help 
improve the consumer experience as well as make our commerce and advertising 
businesses more impactful."

"Today's announcement marks the beginning of a new chapter for Red Ventures and 
Fandom, and we couldn't be more excited for what's ahead," said Christina 
Miller, Chief Strategy Officer, Red Ventures. "With Fandom at the helm, we are 
confident these brands and their teams will be well-equipped to continue 
empowering and connecting gaming and entertainment audiences around the globe, 
while Red Ventures continues to focus on unlocking the next phase of growth and 
evolution of its strong stable of decision-making brands."

This deal marks another step up in Fandom's growth trajectory, continuing its 
expansion across the fan ecosystem. In 2018, Fandom acquired ScreenJunkies to 
bolster its entertainment and news coverage. The company acquired Curse Media 
in 2019 which brought together the world's top  gaming wikis with integrated 
digital gaming tools. In 2021, Fandom acquired Fanatical ( 
), a leading ecommerce video game retailer, which diversified its revenue into 
commerce and strengthened the company's footprint in gaming. And with this 
acquisition, Fandom will extend its lead as  the #1 fan platform in the world, 
operating at the intersection of culture and commerce.

LionTree served as exclusive financial advisor to Red Ventures on the 

Fandom is the world's largest fan platform where fans immerse themselves in 
imagined worlds across entertainment and gaming. Reaching more than 350 million 
unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 
source for in-depth information on pop culture, gaming, TV and film, where fans 
learn about and celebrate their favorite fandoms. Fandom's Gaming division 
manages the online video game retailer Fanatical. Fandom Productions, the 
content arm of Fandom, enhances the fan experience through curated editorial 
coverage and branded content from trusted and established publishing brands 
Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest 
Trailers and the weekly video news program The Loop. For more information 
follow @getfandom or visit:

Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and 
businesses, strategic partnerships, and proprietary technology - including 
Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and more. Together, 
RV helps millions of people worldwide make life's most important decisions, 
accelerates digital adaptation, and innovates the online consumer experience by 
improving every step of the consumer journey - from first discovery of 
information, throughout the decision-making process, to transactions. Visit or follow us on social media @RedVentures to learn more.

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Source - Fandom