Country for PR: Japan
Contributor: Kyodo News JBN
Friday, October 07 2022 - 17:00
T.E.S.T and Hi cheese Co. to Sell "NOZON," World's First Magnetic Hanger for Photographing Clothes to Make Apparel Photos Simple and Beautiful for Everyone
TOKYO, Oct. 7, 2022 /Kyodo JBN-AsiaNet/--

T.E.S.T Co., Ltd. and a professional photographer Tomooh Nozawa from Hi cheese 
Co., Ltd. have developed "NOZON," a magnetic hanger designed for use in the 
fashion industry as a photographing support tool. Its sales starts on the NOZON 
website ( ) from October 7, 2022.


- Anyone Can Easily Photograph Clothing for Online Stores
The problem with conventional shooting methods is that it takes time, 
technique, cost, and space to convey the detail and feel of clothing materials 
to customers. By placing NOZON inside the clothing and hanging it from the wall 
with magnets, gravity creates natural wrinkles and drapes, allowing users to 
take pictures that bring out the nuances of clothes.

- Time Saving and High Quality
When developing NOZON from the prototype to the final product, many aspects 
including accessories and product specs were considered thoroughly. NOZON comes 
in three sizes, S, M and L, to support various types of garments. To attach 
steel plates to walls, pushpins or double-sided tape can be used depending on 
the material. Once the steel plates are attached, use NOZON to fix garments to 
the wall and get ready for the photo shoot. Natural wrinkles and draping occur 
with gravity, making it possible to shoot photos of the garments with its 
styles intact. Subtle adjustments to the positioning of the garments are easily 
performed with magnets.

- Not Just for Photo Shoot
Since garments do not have to be hanged, walls in stores or event booths can be 
utilized to save space. Also, garments can be displayed without using torso or 
full body mannequins. 

- How to Use NOZON

- Sales starts on the NOZON website on October 7. 
Price: USD250 

NOZON promotional video:

Official Instagram:

- How NOZON Started
With the expansion of EC sales and social media usage in the fashion industry, 
the importance of photo shoot -- not only of models wearing products, but also 
product photography presenting the product on the internet in an 
easy-to-understand format -- is also increasing. Pro photographer Nozawa got an 
inspiration to develop NOZON as inquiries increased from his clients and 
colleagues if there was any way to take product photos more easily with better 

- Problem Solving for Photography
When photographing clothes using hangers, mannequins, or flatly laid images, 
the problem was taking time, technique, cost and space. There was clearly a 
limit in showing the detail and feel of the material in the best state possible 
to customers with conventional photography.

- Solution from Trial and Error
To solve this problem, Nozawa applied the shooting technique using magnets that 
he practiced during his studio days and created prototypes by attaching magnets 
to frames made of wood. Using the prototypes, Nozawa tried shooting against the 
background of paper pasted on a steel plate, and the photos turned out to be 
something close to what he envisioned. And after a few more years of trial and 
error, the current shape has been achieved.

Source: T.E.S.T Co., Ltd.