Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, October 14 2022 - 01:42
Arcelik launches its new workplace culture initiative "inspire sustainable lives in every home"
ISTANBUL, Oct. 13, 2022 /PRNewswire-AsiaNet/ --

Arcelik, the global household appliances manufacturer, today announced the 
launch of its new employee culture initiative to bring to life its vision for 
everyday sustainable living. Developed in collaboration with Arcelik employees, 
the culture initiative celebrates the vision, common purpose, values, and 
behaviors shared by across the organization. The initiative kicked off on 
October 11th with a 24-hour series of inspiring talks and activities.

Arcelik employees all over the world had the opportunity to take part in 
competitive activities such as plogging in their communities. By cleaning up 
their neighborhoods, Arcelik employees demonstrated their commitment to the 
planet and their unity behind a common purpose. Arcelik employees across over 
30 countries participated the plogging activities, which began in Istanbul, 
where Arcelik headquarters are located, and continued non-stop for 24 hours. At 
the end of the event, approximately 5000 kilos of garbage were picked up.

Other activities included an ideathon to encourage all employees to brainstorm 
and share innovative ideas for a sustainable workplace. Hosted as an open 
forum, the ideathon tapped into the creative and inspiring minds of Arcelik 
employees. More than 160 people across all Arcelik took part in the ideathon 
organized in 3 sessions. Employees at all levels put forth their perspective on 
topics such as better integration of sustainability within the business, and at 
the workplace. In total, 12 final projects were voted by Arcelik employees and 
submitted to jury.

These activities, broadcast live on a dedicated platform, enabled employees to 
tune into different channels and access resources such as academic sessions and 
culture talks. The plogging participants were also able to share their 
experience on a centrally managed digital platform, where other users were able 
to upload content about their thoughts and ideas on sustainability.

Toygan Pulat, Chief People Officer at Arcelik Global, also mentioned, "We 
started this journey solely to elevate what we already, naturally have and 
align our organization with rapidly changing trends. What we do here is the 
foundation of our strategic people and transformation agenda. We kicked off a 
piece global research to dive deep into the values and behaviors that define 
our employees and reflect their ideal organization. We have shared a manifesto 
for our people to sign to symbolise their commitment to playing an active part 
in our global culture journey. I am proud to see that a great number of our 
people stepped forward and shared in shouldering the responsibility in shaping 
Arcelik's future."

Zeynep Ozbil, Executive Director, Global Communications at Arcelik Global, 
said: "Sustainability has become a core aspect for Arcelik Global and has long 
been a business model for us. With the feedback we received from our employees, 
we see it has also become an ambition for Arcelik employees. With our 
colleagues setting sights on contributing to a sustainable future with their 
individual efforts, we are more than inspired to help facilitate and follow 
through in and outside the company. 'Inspire sustainable lives in every home' 
culture initiative will enable us to do just that. We could not be more 

About Arcelik 

With 45,000 employees throughout the world, Arcelik's global operations include 
subsidiaries in 53 countries, and 30 production facilities in 9 countries and 
12 brands (Arcelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, 
Flavel, Defy, Altus, Dawlance, Voltas Beko). Arcelik, which is among the three 
largest white goods companies in Europe with its market share (based on 
volumes), reached a consolidated turnover of 6.5 billion Euros in 2021. 
Arcelik's 29 R&D and Design Centers & Offices across the globe are home to over 
2,300 researchers and hold up to 3,000 international registered patent 
applications to date. In 2021, Arcelik achieved the highest score in the DHP 
Household Durables category for the 3rd year in a row (based on the results 
dated November 2021) in the Dow Jones Sustainability Index of the S&P Global 
Corporate Sustainability Assessment. Through its leadership position in 
sustainability and credible decarbonization roadmap for achieving net zero, 
Arcelik became the first and only company from its industry to receive the 
Terra Carta Seal by His Majesty King Charles III. Arcelik's vision is 
"Respecting the World, Respected Worldwide."

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Source: Arcelik