Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, October 25 2022 - 02:48
LONDON, Oct. 24, 2022 / PRNewswire-AsiaNet/ --


Today, visitors to McLaren Racing can say "Hola" to a giant sculpture of a Kiwi 
bird designed by Mexican artist Luis Pablo, who has bestowed his artistic 
sculpture on a global stage ahead of the FORMULA 1 GRAN PREMIO DE LA CIUDAD DE 
MÉXICO 2022 weekend.

Honouring Mexican tradition, Vuse, the no.1 global vape brand*, and partner The 
McLaren F1 Team, have unveiled an unprecedented bright and celebratory 
8-foot-tall Kiwi in the style of traditional Mexican folk art, alebrije, based 
on designs by the sculptor from Oaxaca, Mexico. Perched at the iconic 
headquarters of The McLaren F1 Team, just in time for the FORMULA 1 GRAN PREMIO 
DE LA CIUDAD DE MÉXICO, Luis Pablo's bold paintwork gives the Kiwi a new lease 
of life.

The larger-than-life installation, which is visible until after the Mexican 
Grand Prix weekend, is a recreation of smaller scale alebrije Kiwis that Luis 
has handmade and gifted to The McLaren F1 Team. Putting Mexican folk art on a 
pedestal in time for Luis' home race and drawing attention to the role that 
culture and heritage plays in his work, the eye-catching design is an assembly 
of three worlds; Vuse's drive to champion emerging creatives, Luis's passion 
and creative talent in alebrije artwork and The McLaren F1 Team's heritage in 
New Zealand.

True to Vuse's ethos, the brand has taken Luis's artwork to the next level 
creating a larger-than-life celebratory Kiwi. In partnership with Jahee 
Campbell-Brennan, Director, at Wavey Dynamics, Luis's smaller-scale Kiwi has 
been 3D scanned to become an 8-foot CNC milled sculpture made from a similar 
type of high-density foam to those used as core materials within carbon fibre 
wings, floors, wishbones and other structures in F1 cars where it acts to 
provide further stiffness and strength. The bespoke Kiwi sculpture marks the 
latest activity as part of Vuse's Driven by Change programme alongside The 
McLaren F1 Team which supports the creative class by offering underrepresented 
artistic talent the opportunity to showcase their passion and work on one of 
the world's biggest and most high-profile stages – elite motorsport.

Luis has a deep passion for alebrijes, a traditional form of Mexican folk art, 
which combines intricate carvings depicting animals, people, objects, and 
imaginary creatures painted with intense colours and vibrant patterns. Driven 
by his creative pursuits, over the years, Luis has mastered his craft to become 
a guardian of Mexican folk art, which is showcased by his impressive collection 
of intricately designed alebrijes. Through his sculptures, he hopes to 
represent and shine a spotlight on this traditional form of Mexican art which 
is steeped in history; inspiring others to embrace and share their own cultural 

Luis Pablo comments: "Through Driven by Change, Vuse has offered me the 
incredible opportunity to be able to represent my culture and introduce 
alebrije to many who would otherwise never encounter it. I hope that through 
creativity and design, we have brought together the worlds of Mexico, New 
Zealand, Vuse and The McLaren F1 Team to symbolise the power of heritage. It is 
amazing to be able to showcase my artwork and culture on a global stage and I'd 
like my artwork to be seen as an example to the next generation, inspiring them 
to believe in themselves."

In homage to their founder, racing driver Bruce McLaren, New Zealand's national 
bird, the Kiwi, has become embedded in The McLaren F1 Team's mantra, embracing 
spirit, perseverance, and pursuit of better. Luis has reimagined the flightless 
bird, decorating it with the iconic papaya and blue colourway of The McLaren F1 
Team to symbolise the passion that comes from being proud of your background, 
the diligence that comes with the belief in your abilities and the ongoing 
drive to follow your dreams. 

Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing 
comments: "It is a pleasure to welcome Luis Pablo to the McLaren Technology 
Centre to celebrate his amazing work. Through Vuse's Driven by Change campaign, 
we are proud to celebrate underrepresented artists and help to give them the 
recognition they deserve."

Vuse is committed to supporting the creative industries. The Driven by Change 
initiative forms part of Vuse's legacy and ambition to accelerate the creative 
pursuits of underrepresented artists across the globe. Working with their 
partner, The McLaren F1 Team, Vuse's Driven by Change programme identifies new 
opportunities to bring their work to life, helping introduce creatives from 
diverse backgrounds to the masses. Luis's large-scale alebrije Kiwi will be 
showcased at McLaren Racing from today until after the FORMULA 1 GRAN PREMIO DE 
LA CIUDAD DE MÉXICO 2022 on Sunday 31st October.

John Beasley, Group Head of Brand Building, BAT, comments: "From Abu Dhabi to 
Colombia and now Mexico - Driven by Change is establishing a truly global 
legacy, celebrating underrepresented artists from all walks of life. Luis's 
clear passion for his colourful, bold and unique form of traditional Mexican 
Folk art is inspiring and having an alebrije brought to life at the McLaren F1 
Team's HQ epitomises what Driven by Change is all about."

To discover more about Luis's story and the Driven by Change initiative visit 
Vuse and Luis's social channels.

*Based on Vype/Vuse estimated value share from RRP in measured retail for 
vapour (i.e. total vapour category value in retail sales) in key vapour 
markets: USA, Canada, France, UK, Germany as of May 2022

Notes to Editors:

About BAT

BAT is a leading, multi-category consumer goods business with a purpose to 
build A Better Tomorrow™ by reducing the health impact of its business through 
offering a greater choice of enjoyable and less risky products for adult 

The company continues to be clear that combustible cigarettes pose serious 
health risks, and the only way to avoid these risks is not to start or to quit. 
BAT encourages those who would otherwise continue to smoke to switch completely 
to scientifically-substantiated, reduced-risk alternatives*†. In order to 
deliver this, BAT is transforming into a truly consumer-centric multi-category 
consumer products business.

BAT's ambition is to have 50 million consumers of its non-combustible products 
by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has 
set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 
2 by 2030 and eliminating unnecessary single-use plastic and making all plastic 
packaging reusable, recyclable or compostable by 2025.

BAT employs over 52,000 people and operates in over 175 countries. The BAT 
Group generated revenue of £12.87 billion in the first half of 2022 and profit 
from operations of £3.68 billion.

The company's Strategic Portfolio is made up of its global cigarette brands and 
a growing range of reduced-risk*† New Category tobacco and nicotine products 
and traditional non-combustible tobacco products. These include vapour, tobacco 
heating products, modern oral products including tobacco-free nicotine pouches, 
as well as traditional oral products such as snus and moist snuff. In the first 
half of 2022, we had 20.4 million consumers of our non-combustible products, a 
rise of 2.1 million on full year 2021.

*Based on the weight of evidence and assuming a complete switch from cigarette 
smoking. These products are not risk free and are addictive.
† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and 
Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no 
reduced-risk claims will be made as to these products without FDA clearance.

About McLaren Racing

McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. 
The team entered its first Formula 1 race in 1966, since then McLaren has won 
20 Formula 1 world championships, more than 180 Formula 1 grands prix, the 
Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.

The team competes in the FIA Formula 1 World Championship with Lando Norris and 
Daniel Ricciardo, the NTT INDYCAR Series with Arrow McLaren SP drivers Pato 
O'Ward and Felix Rosenqvist, and the Extreme E Championship with Emma Gilmour 
and Tanner Foust. McLaren will compete in Season Nine of the FIA Formula E 
World Championship in 2022/23.

McLaren was the first F1 team to be awarded the Carbon Trust Standard in 2010 
and has retained it since on a bi-annual basis, most recently in February 2021. 
The team was also the first in F1 to be given the FIA Sustainability 
Accreditation Award at a three-star level in 2013 as part of the FIA 
Environmental Certification framework, before becoming a signatory to the UN 
Sports for Climate Action Commitment in 2021.

Photo -

Media Contact:
Rebecca Brown
+44 (0)7464 999 459