Country for PR: United States
Contributor: PR Newswire New York
Thursday, October 27 2022 - 01:30
MILAN, Oct. 26, 2022 /PRNewswireAsiaNet/ --

--The House of the Trident unveils a bespoke edition of its latest SUV – 
Grecale – designed with global icon Barbie

Italian luxury icon Maserati is thrilled to unveil an audacious collaboration 
with Mattel, Inc.'s (NASDAQ: MAT) Barbie (R) , driven by the mutual desire to 
break boundaries and showcase the unique flair of both brands. Both immediately 
recognizable by their extraordinary personality and signature style, Maserati 
and Barbie unleashed their creativity in a masterpiece of timeless design and 
bold character, inspired by the Barbiecore phenomenon.

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The fruit of this unconventional collaboration is expressed through an 
ultra-limited edition Maserati Grecale, the Italian House's newest SUV, 
designed to turn everyday driving experiences into something outstanding, and 
selected by Barbie to match her multi-faceted lifestyle ranging from a business 
meeting to a glamourous event.

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only 
be available in two custom units globally: one unveiled last night as one of 
the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer's holiday launch 
soirée in Los Angeles. For this U.S. exclusive, bespoke edition a part of the 
sales price will benefit the Barbie Dream Gap Project* – the Barbie brand's 
ongoing global initiative that partners with charities to help provide equal 
opportunities and remove barriers for girls. Additional details regarding the 
second custom unit will be announced in 2023.  

Barbie's Maserati Grecale is a work of art designed under the Trident's 
Fuoriserie customization program, which allows car lovers to express their 
passion and creativity in the creation of their ultimate Italian luxury car, 
according to their singular style and taste.

This bold Fuoriserie Maserati Grecale is a Trofeo version which pulsates pure 
adrenaline thanks to its powerful 530-hp V6 Nettuno engine. In full Barbie 
fashion, an expression of her iconic pink hue covers nearly every inch of the 
dreamy car with fine acid-yellow lines, inspired by the Trident's racing 

The SUV's exteriors, adorned with the Barbie logo, are sealed with an 
iridescent topcoat that reveals an incredible rainbow effect on a beautiful 
sunny day. Its sleek black interior features full-leather seats, dashboards, 
carpets, and doors – accented with pink stitching – as well as branded 
headrests with the unique "B" badge.

* Through March 31, 2023, with the purchase of the Barbie x Maserati Grecale 
Trofeo SUV, Mattel will donate ten percent of the sales price to the Barbie 
Dream Gap Project page on No portion of the sale is tax 
deductible. Fantasy Gift available for purchase to residents in the lower 48 
U.S. states. Visit for more information. 

SOURCE Maserati

CONTACT: MASERATI, Mario Panzarino, Global Lifestyle Communication Manager,