Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, November 10 2022 - 02:06
Beko partners with Youreko to help consumer choices with Energy Savings Tool
ISTANBUL,Nov. 9, 2022 /PRNewswire-AsiaNet/--

Beko, one of the leading home appliances brands in Europe*, is delighted to 
announce its integration with Youreko, an energy efficiency tool that helps 
consumers choose sustainably and understand the financial running costs when 
choosing new appliances.

The integration of the Youreko tool on Beko's website, displays information to 
consumers on how energy efficient Beko's appliances are when compared with 
traditional models and how much money the consumers could save in the long run 
with manufacturer's appliances. The tool supplements the listings of Beko's 
washing machines, washer dryers, tumble dryers, dishwashers, refrigerators and 

Currently operational on the Beko UK website, the Youreko partnership will be 
further implemented on Beko's websites in Romania and Poland, helping consumers 
across Europe to calculate their cost saving potential.

Resource efficiency is a key priority for Beko, particularly in the current 
economical and climate-conscious environment. This integration with Youreko is 
an extension of the brand's ongoing commitment to providing products for their 
consumers to encourage sustainable living.

The tool helps consumers on Beko's websites by providing more information on 
the energy consumption and financial cost of running a particular appliance. 
Utilising an easy-to-read gold, silver or bronze tiered rating system, the tool 
signals where money and energy can be conserved most, helping consumers make 
more informed buying decisions.

By integrating Youreko into its products, Beko is also able to make a 
smart-recommendation to the consumers based on a product's energy efficiency 
rating. This calculation is based upon a comparison against a more traditional, 
like-for-like model of the appliance.

Akin Garzanli, Chief Marketing Officer at Arçelik, of which Beko is one of 
their key brands commented, "At Beko, we appreciate that consumers want to be 
well-informed when deciding about a big purchase, especially household 
appliances which will last for a long time. Of course, given the current 
financial landscape, every penny saved, counts. We hope that with the 
integration of Youreko on our sites, we will help empower our consumers to make 
decisions with information that is relevant to them."

The Youreko Energy Savings Tool is available to use on the Beko UK website, 
with multiple products that help consumers enhance sustainable living at home.

Notes to Editors

About Beko:

Beko is the international home appliance brand of Arcelik, which is a 
multinational household appliances manufacturer that operates with 12 brands 
and employs over 45,000 people worldwide. It is one of the top three large home 
appliances brands in Europe* in the white goods sector.

Beko has been focusing on healthy living for years, raising awareness and 
developing products that make healthy living possible and convenient. Beko's 
brand mission is 'healthy living is only possible on a healthy planet'. Beko is 
committed to protecting the planet by designing and manufacturing 
energy-efficient products and investing in resource efficiency in production.

*Source Euromonitor International Limited; Large Appliances as per "Major 
Appliances" in Consumer Appliances 2022ed, retail volume, 2021 data. For more 
information, please visit     

About Youreko:

Youreko's Energy Savings Tool presents the energy efficiency of products in 
financial terms on manufacturer and retailer websites. This allows people to 
understand the impact of energy efficiency on their wallet, helping them in 
their purchase journey.

Youreko's innovative approach to energy efficiency also provides manufacturers 
and retailers with an effective way to market their efficient products. Top 
products stand out clearly when people can see the real financial benefit of 
buying a more efficient appliance.

For more information visit:

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Source: Beko