Country for PR: United States
Contributor: PR Newswire New York
Saturday, November 05 2022 - 06:12
NEW YORK, Nov. 5, 2022 /PRNewswire-AsiaNet/ --

--The Drone Performance Marks the Lead Up to the Game's 10 Year Anniversary on 
November 14th and a Treasure Trove of In-Game Rewards for Players Across the 

Candy Crush Saga, the iconic match-3 mobile puzzle game that hosts millions of 
players every day, is celebrating 10 years of fun, billions of candies matched 
and countless moments of joy for players across the globe. To mark the 
occasion, downtown Manhattan was transformed into a candified carnival. Viewers 
enjoyed a spectacular takeover of the New York City skyline as hundreds of 
glowing drones took Candy Crush Saga from the mobile phone to the biggest 
screen on Earth - the sky.

Video -
Photo -

Photo -

Logo -

For 10 sweet minutes, candies were matched at over 1,000 times the size seen on 
a mobile phone in a stunning performance by 500 synchronized drones. From 
electrifying Color Bombs to a larger-than-life Tiffi, some of the game's most 
iconic elements took flight in the night sky.

Throughout the night, over 1,000 people joined in the fun at Battery Park 
Esplanade, while listening to a live DJ, Luda Love ( 
) and enjoying Candy Crush Saga inspired food, drinks, a gigantic, adult, 
ball-pit, carnival games, and more. Beyond the candified carnival space, the 
show could be seen by countless New Yorkers from downtown to midtown as well as 
New Jersey residents across the Hudson.

"We are honored to celebrate such an incredible milestone for Candy Crush 
Saga," said Fernanda Romano, Chief Marketing Officer at King. "Candy Crush Saga 
is one of the most beloved mobile games of all time and remains a daily source 
of fun in millions of peoples' lives. We wanted to mark this momentous 
anniversary by showcasing some of Candy Crush Saga's most iconic elements in a 
larger-than-life way above the world's most iconic city skyline. We're 
incredibly thankful to our players around the world who have kept us thriving 
for the last 10 years, and we are committed to continue making the world more 
playful for many years to come."

"We wanted to help tell the Candy Crush Saga story in the most breathtaking way 
possible," said Jeff Kaplan, General Manager, Pixis Drones. "The game is 
brimming with beautiful iconography, but bringing that to life required months 
of collaboration and the full breadth of Pixis' engineering and design 
expertise. The end-product is one of the most sophisticated and vibrant 
performances we've executed, and we're thrilled to have partnered with Candy 
Crush Saga to help mark such a special moment."

Beginning November 4th, on National Candy Day, Candy Crush Saga is providing 
daily in-game rewards, kicking off the #10YearsOfFun celebrations with 
unlimited lives across the globe. A flurry of surprises from Color Bombs to 
Lollipop Hammers and more will be released every day in the lead-up to the 
official anniversary date on November 14th. Download the Candy Crush Saga app 
via Apple App Store, Google Play, Microsoft Store, Amazon App Store and 
Facebook to get in on the fun.

Candy Crush Saga has become a global phenomenon, attracting hundreds of 
millions of players from around the world. As one of the most played mobile 
games year in and year out, it's been downloaded more than three billion times 
since it launched in 2012. As of Q2 2022, Candy Crush was the top-grossing game 
franchise in the U.S. app stores for the 20th consecutive quarter. To date, 
over five trillion levels of Candy Crush Saga have been played in 200 countries 
and territories.

Follow @candycrushsaga ( 
) or visit to stay updated on all of the incredible 
global activity to celebrate ten years of Candy Crush Saga.

About King

King is the game developer behind the world-famous Candy Crush franchise, as 
well as mobile game hits including Farm Heroes Saga, Bubble Witch Saga and Pet 
Rescue Saga. Candy Crush is the top-grossing franchise in US app stores, a 
position it has held for the last five years, and King's games are being played 
by 240 million monthly active users as of Q2 2022. King, which is part of 
Activision Blizzard (NASDAQ: ATVI) since its acquisition in 2016, employs 
nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and 
Berlin and offices in San Francisco, New York, Los Angeles and Malta.

(c) 2022 ( 
) Ltd. King, the King crown logo, Candy Crush, the Tiffi character, Candy Crush 
Saga and related marks are trademarks of ( 
) Ltd and/or related entities.


CONTACT: King, Louise Ramsden,; M&C Saatchi Sport & 
Entertainment North America,