Country for PR: United States
Contributor: PR Newswire New York
Friday, November 18 2022 - 07:57
Omdia: Quantum computing vendors need to listen more closely to adopters
LONDON, Nov. 18, 2022 /PRNewswire-AsiaNet/ --

Vendors face significant scientific and technical challenges over the next 
decade in bringing increasingly fault tolerant quantum computers to the market 
that show a meaningful advantage over classical computers for commercially 
relevant applications. Succeeding will require close alignment with the needs 
and preferences of their customers - the adopters of quantum computing (QC) who 
are investing now to experiment and prepare for a "quantum advantage" that may 
only come 5 - 10 years from now. Based on two Omdia surveys with adopters and 
vendors, respectively, it appears there are significant gaps in perceptions and 
preferences between these two groups.

The vendors responding to Omdia's Quantum Computing Vendor Survey [ 
] (located in North America, Europe, Asia & Oceania, and the Middle East & 
Africa) stated that adopters were most interested in "optimization" as a 
primary use case. They ranked "QML" third, behind "physical simulation". 
However, Omdia's Quantum Computing Adopter Survey [ 
] (located in the US, China, and Germany) found that "QML" was rated as their 
top use case at 64% versus 19% for "physical simulation" and 18% for "complex 
optimization". This difference could lead to misallocation of resources and 
missed opportunities to engage with adopters in the ways that adopters most 

Vendors and adopters both agreed that "insufficient internal expertise" was the 
top adopter challenge and "futureproofed as QC technology evolves" was leading 
necessary vendor characteristic. However, on virtually every other choice to 
these two questions the two groups diverged widely. Vendor respondents ranked 
"won't integrate with existing systems" last as an adopter challenge, while 
adopter respondents ranked it third in importance. These types of disconnects 
also pose a risk to market development as vendors plan their product strategies.

"Vendors already face a steep path ahead to deliver on the promises of quantum 
computing. Ensuring that they are aligned with the needs and preferences of the 
adopters who are spending money today to experiment and learn will be crucial 
for the smooth development of this market over the next decade," stated Sam 
Lucero, Chief Analyst for Quantum Computing at Omdia [ ].

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Omdia, part of Informa Tech, is a technology research and advisory group. Our 
deep knowledge of tech markets combined with our actionable insights empower 
organizations to make smart growth decisions.

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