Country for PR: United Kingdom
Contributor: PR Newswire Europe
Saturday, November 19 2022 - 18:00
VisitPortugal & Cristiano Ronaldo Take Over Times Square
LISBON, Portugal, Nov. 19, 2022 /PRNewswire-AsiaNet/ --

VisitPortugal initiated a strong plan to promote the destination in the North 
American market, associating itself with the launch event of the most recent 
wax figure of Cristiano Ronaldo at the Madame Tussauds Museum in New York City, 
through a "take over" of the digital billboards of Times Square. After 
revealing the wax figure of Cristiano Ronaldo, VisitPortugal gave each of the 
jumbotrons to the Portuguese people for an hour, to show the world the best the 
country has to offer, its people and its natural and historical heritage and 
also to send a message from Portugal to the world about the importance of 
Travelling Better.

With the motto "Close to US", VisitPortugal intends to promote the diversity of 
the tourism offer in Portugal and its regions, that which has the most impact 
on the American public. From nature to history, from waves to heritage, from 
cities to villages, from countryside to islands, all are reasons to choose 
Portugal as the destination of your next trip.

This is a unique brand activation in the US with an expected catalytic effect, 
expected to reach approximately 500 million people worldwide. In a period of 
high opportunity: the week of Thanksgiving and that precedes Black Friday and 
Cyber Monday, which are characterized by opportunities for booking future trips 
for Americans.

Cristiano Ronaldo's wax figure will be at Madame Tussauds from November 21, 
2022, in a space dedicated to the Portuguese athlete called: The CR7 
Experience. In parallel, for 15 days, the public visiting the Madame Tussauds 
Museum will be impacted with films about Portugal.

"Cristiano Ronaldo is one of the most accomplished football icons of our time 
and we were thrilled to be team up with Visit Portugal for this special Time 
Square reveal; it's an incredible opportunity to shine a light on the beautiful 
country and holiday destination of Portugal," said Madame Tussauds New York 
Head of Marketing Tiago Mogadouro.

Madame Tussauds New York partnered with the Times Square Alliance, NYC & 
Company, as well as the Portuguese Football Federation and VisitPortugal for 
this iconic and memorable figure reveal.

The United States proved to be one of the most relevant tourist markets for 
Portugal, registering growths in the number of guests, overnight stays and 
revenues, of 18.8%, 19.5% and 45.0%, respectively, until August 2022 in 
comparison with the same period of 2019.

Portugal's promotion plan in the US intends to reinforce promotional activity 
in 2022 and 2023 with the objective of accelerating the growth of this market, 
including presence on business platforms, namely at tradeshows, actions with 
luxury tourism operators, road shows and workshops.

For the President of VisitPortugal, Luis Araujo, "the support for this event 
reflects the commitment to a growing market and the conviction that Portugal is 
increasingly close to the US and offers many reasons to be the travel choice 
for Americans."

It is important to remember that in 2018, also in Times Square, VisitPortugal 
carried out a brand activation, showing Portugal as a Surf destination and 
focusing on Portuguese waves, highlighting the giant wave of Nazare, the 
biggest wave surfed in the world, an action which impacted around 300 million 

ABOUT VISITPORTUGAL: Integrated in the Ministry of Economy and Sea, 
VisitPortugal is the Nation Brand for Portugal and is developed by Turismo de 
Portugal I.P.

More information at

ABOUT MADAME TUSSAUDS NEW YORK: Voted as one of New York's most unique 
attractions, Madame Tussauds invites you to pose "in a moment in time" with our 
famous fun figures of internationally renowned musicians, A-list stars, sports 
legends, world leaders and more. New for 2022, step onto the red carpet with 
Dwayne "The Rock" Johnson and Bad Bunny. Plus, Madame Tussauds New York's Glow 
Gala is packed with 19 celebrities including new and never-before-seen wax 
figures of Ariana Grande and P. Diddy. With more than 85,000 square feet of 
interactive entertainment, including the expanded MARVEL Hall of Heroes, and 
the new Oval Office Experience, the world-famous attraction is bigger and 
better than ever! For more information, visit the website at and on Facebook.

ABOUT MERLIN ENTERTAINMENTS: Merlin Entertainments is a global leader in 
location-based, family entertainment. As Europe's number one and the world's 
second-largest visitor attraction operator, Merlin operates more than 140 
attractions, 23 hotels and 6 holiday villages in 24 countries across 4 
continents. Merlin's purpose is to deliver memorable experiences to its 
millions of guests around the world, through its iconic brands and multiple 
attraction formats, and the commitment and passion of its employees.

See for more information and follow on Twitter 

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Source: VisitPortugal