Country for PR: United States
Contributor: PR Newswire New York
Wednesday, November 23 2022 - 09:00
Enterprise Holdings Grows Car Rental Presence in South Korea
ST. LOUIS, Nov. 23, 2022 /PRNewswire-AsiaNet/ --

-- Korea First Rent A Car to introduce the Enterprise Rent-A-Car and Alamo 
brands to the South Korean market

Two of the world's top car rental brands are gaining a foothold in South Korea 
for the first time. Today, Enterprise Holdings ( 
) announced an agreement with Korea First Rent A Car to add new franchise 
locations featuring car rental options from Enterprise Rent-A-Car ( 
) and Alamo ( 

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Founded in 1992, KFR has a well-established presence at U.S. military 
facilities in South Korea and a strong roster of key accounts including major 
corporations – both foreign and domestic – hotels, TV stations and more.

The company has experienced success providing short- and long-term mobility 
solutions featuring an option for chauffeur-driven luxury car services. In the 
Asia-Pacific region, Enterprise currently offers chauffeur-driven services 
through its partners in Vietnam, the Philippines, and China.

"KFR's focus on providing a luxury offering coupled with their exemplary track 
record of first-rate customer service makes them an ideal partner for 
Enterprise," said Marco Beltgens, Assistant Vice President, Global Franchising 
– Asia Pacific at Enterprise Holdings. "The market presents tremendous 
opportunity. South Korea boasts a number of major corporations with a huge 
global presence, which will allow us to grow our corporate rental business 
throughout the region."

KFR currently offers a range of compact cars, luxury cars, SUVs and vans 
available for daily, weekly monthly or even yearly rental options. The brand 
operates eight locations throughout the country, and they aim to open 
additional locations in other major metropolitan areas as the business develops.

Expansion plans include a presence at the four largest airports in South Korea 
including the Seoul-Incheon International Airport and Gimpo International 
Airport in Seoul; the Jeju International Airport in Jeju; and the Gimhae 
International Airport in Busan.

"We were looking to take our business to the next level, and Enterprise has a 
well-established track record of global growth in a number of markets across 
the world," said KFR President Yong Jun Youn. "We look forward to leveraging 
our synergies to seize a greater share of this growing market."

Enterprise Rent-A-Car and Alamo branches are scheduled to open in South Korea 
in April 2023.

Enterprise Holdings is the world's largest vehicle rental business and operates 
a network of more than 10,000 neighborhood and airport rental locations in more 
than 90 countries and territories across the globe. Through its franchise 
partners, Enterprise has seen significant international growth over the past 10 
years, which includes a presence in 10 countries and territories in the Asia 
Pacific region.

Enterprise's National Car Rental brand franchise partner also currently 
operates two locations in the Seoul area including at The Plaza Hotel Seoul.

For more information about Enterprise Holdings, visit

About Enterprise Holdings  
Enterprise Holdings Inc. is a leading provider of mobility solutions, owning 
and operating the Enterprise Rent-A-Car ( 
), National Car Rental ( 
) and Alamo ( 
) brands through its integrated global network of independent regional 
subsidiaries. Enterprise Holdings and its affiliates offer extensive car 
rental, carsharing, truck rental, fleet management, retail car sales, as well 
as travel management and other transportation services, to make travel easier 
and more convenient for customers. Privately held by the Taylor family of St. 
Louis, Enterprise Holdings together with its affiliate Enterprise Fleet 
Management manages a diverse fleet of 2.1 million vehicles through a network of 
more than 10,000 fully staffed neighborhood and airport rental locations in 
more than 90 countries and territories.

SOURCE Enterprise Holdings Inc.

CONTACT: Mike Wilmering, Enterprise Holdings,