Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, November 28 2022 - 08:37
APRIL signs strategic partnership with KKR for its next phase of growth
PARIS and LYON, France , Nov. 26, 2022 /PRNewswire-AsiaNet/ --

After refocusing its activities around insurance distribution and carrying out 
an in-depth transformation of its business model since its acquisition by CVC 
Capital Partners in 2019, enabling the group to return to a high level of 
performance, the APRIL Group announces that it has signed a long-term strategic 
partnership with global investment firm KKR. By teaming up with KKR, APRIL, 
which is already one of the leading insurance brokers in Europe, is preparing 
to accelerate its development and digitalization in the markets for borrowers, 
health and personal protection, niche property and casualty, international 
health insurance and wealth management in France and internationally.

With a turnover of Euro544 million in 2021, double-digit growth dynamics for 
2022 and a nearly 20-point rise in its NPS, the APRIL Group has completed its 
transformation, achieving its objectives more than a year in advance. Building 
on this upward trajectory and its position as the French leader in wholesale 
insurance, the group has decided to take its ambitions to the next level and 
secure the means to become a key player at an international level.

To support this new stage of growth, the APRIL Group will now be supported by 
KKR, which, as a majority shareholder, will bring its global expertise in 
insurance and financial services.
The transaction will be subject to the usual legal and regulatory approvals.

"The APRIL Group was created 35 years ago by a visionary entrepreneur. After a 
great collaboration with CVC Capital Partners, April recovered its original 
strength. Our aim is to continue the history of this great company and to make 
it a French champion on a global scale. This next chapter will be enabled by 
the management team, our 2,300 employees, and KKR, for the benefit of our 
partners and policyholders," states Eric Maumy, President & CEO of APRIL Group.

Over the past 3 years, the APRIL Group has reinvented itself:

- Organic growth of +8% in 2021 thanks to substantial work on products in 
France and worldwide across all its markets - loan insurance, health / personal 
protection, casualty niche insurance, international medical insurance - and 
entering a new market, property insurance, through the acquisition of 
- Improvement in customer experience, as recognised by 24-point NPS;
- Returned to its position as an industry leader, with all actors mobilised 
around the liberalisation of the loan insurance market;
- Strengthened digital and technological capabilities, with the creation of the 
dedicated APRIL X hub and the acquisition of ELOA and Comparadise;
- 800 employees recruited in 3 years;
- International expansion, with offices opened in Germany and Dubai.

APRIL is the leading wholesale broker in France, with a network of 15,000 
partner brokers. The group's 2,300 staff members aim to offer their customers 
and partners – individuals, professionals and companies – an outstanding 
experience, combining the best of human relationships and technology, for 
health and personal protection for individuals, professionals and VSEs; loan 
insurance; international health insurance; property and casualty niche 
insurance; and asset management. By 2023, APRIL aspires to become an agile, 
omnichannel, digital operator, a champion of customer experience and a leader 
in its markets, while committing to the social responsibility goals in its 
Oxygen programme. The APRIL Group operates in 17 countries and recorded 
turnover of Euro544m in 2021.

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Agence Monet+Associes agency for the APRIL group
Laureen Arnol – Lison Douvegheant - Alice Perrin