Country for PR: United States
Contributor: PR Newswire New York
Friday, December 02 2022 - 01:00
Grammy(R) Award Winning and Multi-Platinum Artist Ariana Grande Debuts First Fragrance Duo with MOD, Featuring Two New Scents
NEW YORK, Dec. 1, 2022 /PRNewswire-AsiaNet/ --

Grammy(R) Award winner Ariana Grande invites you to experience her new 
fragrance collection, MOD, a very first for the Ariana Grande Fragrance 
portfolio. Featuring two luxurious new scents, the collection launched 
exclusively on today, and will be available in Ulta Beauty stores 
nationwide starting December 11th.

Photo -

Inspired by modernity, freedom of expression and individuality, MOD draws its 
name from the subculture popularized in 1960s London. The new fragrances, MOD 
Vanilla and MOD Blush, evoke a sensorial experience that brings to life the 
bold and modern energy of the era.

"I'm beyond excited to launch my first ever double fragrance drop with MOD 
Vanilla and MOD Blush," says Grande. "When we started working on this duo over 
a year ago, I fell absolutely in love with both of these fragrances and with 
the creative that Stefan and I collaborated on. I really wanted to do something 
different and exciting for my fans by launching two new fragrances at once and 
I so hope they love them the way my team and friends and I do. We have gone 
through many, many tester bottles over here!!! Mod Vanilla and Mod Blush have 
quickly become two of my favorites in our beautiful fragrance family and I'm 
counting down the days til you can smell for yourself!"

"The MOD collection is an exciting evolution for the Ariana Grande fragrance 
portfolio," explains Noreen Dodge, Chief Marketing Officer of LUXE Brands. "The 
way we crafted the scents represents what I feel is the future of perfumes; 
simplicity and luxury anchored to nature, the design, campaign and fragrances 
are a delightfully modern twist for fans to enjoy."

MOD Vanilla:

       - Expressive and yet deeply personal, MOD Vanilla opens with an 
         unexpected blend of juicy dark Plum and creamy Musks and a delicate 
         touch of Pink Freesia. Its appeal is instant and addicting.
       - The touch of gourmand is heightened to a truly sophisticated level 
         with a heart of Orris Butter, decadent White Praline.
       - Vanilla absolute, upcycled Cocoa Butter, and Papyrus in the back 
         introduce yet another layer of beautiful complexity that still 
         maintains its appeal yet unforgettable signature.

MOD Blush:

       - A rich combination of Italian Bergamot, Passion fruit and dark 
         Raspberry beautifully contrasted with Pink Pepper create an alluring 
       - The intriguing heart is a luxurious blend of dewy Rose Petals and 
         Magnolia accented with a touch of pear for a breathtaking evolution on 
       - A vibrant and sensual dry down of Ambrox, Dreamwood and Musk leaves a 
         lasting impression.

The MOD bottle design is a modern toast to the post mid-century fashion ethos. 
Something bold and interruptive done in a sculptural way with form and light. 
Subtle curves create this rounded mod shape where no two sides look the same. 
One white and one pink with a frosted window encapsulating the essence of the 
two MOD fragrances- mod blush and mod vanilla.

For the striking carton design, taking strong geometric portraits of Ariana 
that use repetition, modern color, and graphic applications to create a bold 
sensorial experience to the packaging. With 2 scents and multiple colors every 
side reveals a new adventure…

Eau de Parfum Spray, 3.4 FL OZ/100 mL                        $68.00
Eau de Parfum Spray, 1.0 FL OZ/30 mL                         $48.00

All prices are manufacturer's suggested retail prices in US dollars.

The brand will roll out globally to additional prestige retailers including:

       - Canada: Shoppers Drug Mart
       - Europe: Douglas
       - UK: Boots, Superdrug, The Perfume Shop and The Fragrance Shop
       - Australia: My Chemist

Grammy winning, multi-platinum recording artist and international superstar, 
Ariana Grande, is the first artist to hold the top three Billboard Hot 100 
spots since The Beatles in 1964 with "7 Rings," "Break Up With Your Girlfriend, 
I'm Bored," and "Thank U, Next."  In 2020, she became the first and only artist 
to have 5 singles debut at #1 in the charts history. In 2021, Grande made 
history as the first artist to simultaneously hold three top 10 spots on 
Billboard Pop Airplay and Mediabase Top 40 Charts with "positions," "34+35" and 
"pov." At only 29, she has released six albums which have all gone platinum and 
has surpassed 98 billion streams globally – she's Spotify's most streamed 
female artist of the past decade – while rapidly becoming one of the biggest 
pop stars of our generation with her powerhouse vocals and unmatched presence 
both on stage and with her fans. In 2022, Grande became the first artist to 
have four albums with over 4 billion streams each on Spotify. In 2019, Grande 
embarked on the Sweetener World Tour and performed over 100 shows throughout 
the year, including headliner sets at Lollapalooza and Coachella - where she 
was the youngest headliner in the festival's history. In 2021, Grande joined 
NBC's THE VOICE as a coach and was also featured in the Academy Award nominated 
film DON'T LOOK UP opposite Leonardo DiCaprio and Jennifer Lawrence, for 
Netflix.  She will next begin production on Jon M. Chu's film adaptation of 
WICKED, starring as Glinda opposite Cynthia Erivo's Elphaba.

LUXE Brands, Inc. is a global, prestige beauty company dedicated to developing 
world-class beauty brands that inspire consumers around the world. The 
company's innovative approach to design, marketing, and building-brands with a 
digital first ethos has earned numerous awards around the world. LUXE Brands 
was awarded Fragrance of the Year in 2019 on behalf of Cloud by Ariana Grande. 
The full portfolio includes Ariana Grande, Nicki Minaj, Eau de Juice by 
Cosmopolitan and a licensing partnership with General Motors on the Hummer 

Ariana Grande Fragrance Press Contacts:
The Lede Company 

Source - LUXE Brands