Country for PR: China
Contributor: PR Newswire Asia (China)
Wednesday, January 04 2023 - 15:44
Xinhua Silk Road: Cultural fair showcases digital transformation of China's cultural industry
BEIJING, Jan. 4, 2023 /PRNewswire-AsiaNet/ --

The ongoing 18th China(Shenzhen) International Industries Fair, which showcased 
achievements of the digitalization strategy for cultural industry, has 
attracted a number of high-tech enterprises in the fields of 5G, big data, 
cloud computing, and artificial intelligence to participate in.

The 14th Five-Year Plan for Cultural Development, released in 2022, proposes 
that China will strengthen its innovation drive, and promote the upgrading of 
its industrial base and the modernization of its industrial chain in the next 
five years.

In fact, digitalization has become a catalyst for China's cultural industry, 
and a large number of cultural resources have been revitalized with the 
empowerment of digital technology.

For example, Chinese internet giant Tencent and Dunhuang Academy are working 
together to digitize the cultural relics in the Dunhuang caves. Liu Xiaolan, 
Tencent's project leader, said that digital technology will move Dunhuang 
cultural relics online, and people can feel the cultural charm of thousands of 
years in the digital caves.

Besides, virtual reality (VR) technology is playing an increasing role in the 
digitalization of the cultural industry. SenseTime, an artificial intelligence 
unicorn company, has moved Hangzhou West Lake to the AR world, visitors only 
need to scan the real scene with their mobile phones to open the AR navigation 
guide mode and experience immersive real scene navigation and virtual and real 
fusion navigation.

Shenzhen's cultural industry has maintained a rapid development momentum in the 
past ten years, with an average annual growth rate of more than 15 percent. 
Creative design, animation games, digital culture and other industries have 
showed strong competitiveness, and more than 25 percent of cultural enterprises 
above the scale have the qualification of national high-tech enterprises.

According to the Ministry of Culture and Tourism, digital technologies such as 
5G, big data, AR/VR, artificial intelligence, and ultra-high definition have 
been widely used in the cultural industry, new formats such as cloud 
exhibitions, online broadcasts, digital art, and immersive experiences have 
developed rapidly, and a number of digital cultural boutiques with distinctive 
Chinese cultural characteristics have continued to emerge.

Yuan Yuan, associate researcher of Shenzhen Research Center of Culture, Sports, 
Tourism, Radio & Television, said that more excellent culture will gain 
long-term vitality in the digital world.

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Source Xinhua Silk Road

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   Caption: Photo provided to Xinhua shows visitor experiencing AI technology 
during the 18th China(Shenzhen) International Industries Fair